The art of simplicity: The key to communications success at IKEA
About this Webinar
Watch our conversation with Guy Britt (Global Head of Co-Worker Communication) and Daniela Rogosic (CEO Communication Leader) who will share their back-to-basics approach to engaging 170,000 co-workers across 30+ markets globally to drive meaningful change. The secret to their success? Keeping it simple.
In this session, they’ll discuss:
Prioritizing creativity and curiosity: making communications relevant and interesting.
Sharing stories that matter: leveraging user generated content to drive change globally.
De-centralization of communications: enabling communicators to make an impact.
Being brave: the importance of testing and trialing new ideas.
Personality over PowerPoint: inspiring co-workers to think differently.
Employee communication has been business-critical for organizations over the past two years. However, with economic uncertainty and tight budgets, there is increasing pressure to add business value beyond the traditional focus of employee engagement.
The time is up. Our approach to enterprise comms needs a radical overhaul if, as communications and HR leaders, we truly want to stem the Great Resignation.
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