The art of simplicity: The key to communications success at IKEA

Watch our conversation with Guy Britt (Global Head of Co-Worker Communication) and Daniela Rogosic (CEO Communication Leader) who will share their back-to-basics approach to engaging 170,000 co-workers across 30+ markets globally to drive meaningful change. The secret to their success? Keeping it simple.

In this session, they’ll discuss:

• Prioritizing creativity and curiosity: making communications relevant and interesting.
• Sharing stories that matter: leveraging user generated content to drive change globally.
• De-centralization of communications: enabling communicators to make an impact.
• Being brave: the importance of testing and trialing new ideas.
• Personality over PowerPoint: inspiring co-workers to think differently.