Inspired Gear
Poppulo
The art of simplicity: The key to communications success at IKEA
ON-DEMAND WEBINAR

The art of simplicity: The key to communications success at IKEA

About this Webinar

Watch our conversation with Guy Britt (Global Head of Co-Worker Communication) and Daniela Rogosic (CEO Communication Leader) who will share their back-to-basics approach to engaging 170,000 co-workers across 30+ markets globally to drive meaningful change. The secret to their success? Keeping it simple.

In this session, they’ll discuss:

  • Prioritizing creativity and curiosity: making communications relevant and interesting.
  • Sharing stories that matter: leveraging user generated content to drive change globally.
  • De-centralization of communications: enabling communicators to make an impact.
  • Being brave: the importance of testing and trialing new ideas.
  • Personality over PowerPoint: inspiring co-workers to think differently.

Event details

Gradient Calendar

February 23, 2021

Gradient Calendar

30 mins

Speakers

Guy Britt

Guy Britt

Global Head of Co-Worker Communication

Daniela Rogosic

Daniela Rogosic

CEO Communication Leader, IKEA

Related content

From Data to Value: Showcasing Internal Comms through Analytics

From Data to Value: Showcasing Internal Comms through Analytics

In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.

Employee Comms
Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Employee Comms