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Lindsey Sofia, Sr. Consultant, Corporate Communications and Channel Management at Lincoln Financial Group shares how they implemented Poppulo to help align and centralize communications - and increase employee engagement
North America
Finance
10000 +
Lindsey Sofia, Sr. Consultant, Corporate Communications and Channel Management at Lincoln Financial Group, said the organization’s internal communications were decentralized, and working in business unit silos. The legacy comms systems in place were not fit to accommodate success: and communicators found these difficult to use, lacked branded templates, and could not personalize and target to audiences across the organization. Plus, no metrics were generated – so there was no insight into campaign strategies going forward.
As a result, Lincoln’s communications culture was unclear and overlapped in messaging – creating clutter rather than engagement in the inbox.
Lincoln Financial Group brought in a Vice President of Internal Communications, who immediately centralized communications. They then set the agenda for building efficiency by having teams communicate in an aligned fashion to employees across the organization.
To support that shift to aligned communications, Lincoln then selected Poppulo, because the platform gave them one central tool that empowered team members to easily create, send and measure communications.
Poppulo has removed the stress of creating, sending and measuring our internal email communications. What was once an arduous task is now a pleasant experience.
Lindsey says a big win in centralizing communications was bringing in Poppulo to manage the flow of communications.
“Not only has the quantity of our communications decreased, the quality of the messaging has increased by being more targeted, timely and relevant to each employee. There has been a dramatic enhancement in the effectiveness of Lincoln’s internal communications.”
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