Alignment is too often a blind spot for organizations. While leaders and communicators talk about it, few understand how to do it well or fully commit to it. In her recent research with Wayne Aspland, The Road to Alignment, Zora interviewed 27 senior comms professionals examining the impact of 2020 on alignment and comms.
In this session, you’ll learn:
February 23, 2021
31 mins
Zora Artis GAICD SCMP
CEO
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
