Alignment is too often a blind spot for organizations. While leaders and communicators talk about it, few understand how to do it well or fully commit to it. In her recent research with Wayne Aspland, The Road to Alignment, Zora interviewed 27 senior comms professionals examining the impact of 2020 on alignment and comms.

In this session, you’ll learn:

• The impact that alignment can have on an organization.
• A proven methodology and practical tips to build alignment.
• Four steps and five key principles for communication if you are to succeed in building and maintaining alignment.