How to Build a Successful Career in Internal Communications: Insights from an IC Recruiter

How to Build a Successful Career in Internal Communications: Insights from an IC Recruiter

February 25, 2025
1 Hour

Watch On-demand

By submitting this form you consent to receive marketing content from Poppulo. You can withdraw your consent at any time.

Speakers

Joss Mathieson

Joss Mathieson

Founder and Chief Encouragement Officer, Change Oasis

Andrew Harvey

Andrew Harvey

Chief Executive Officer, VMA Group

About this webinar

Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.

Join us on February 25th to hear from Andrew Harvey, an IC recruiter and Chief Executive Officer of VMA GROUP, and Joss Mathieson, Chief Encouragement Officer at Change Oasis, who will share invaluable insights and practical advice drawn from years of research and personal experience within internal comms. This session will highlight key findings from VMA GROUP’s extensive studies, including perspectives on the role and expectations of IC functions.

Register today to learn how to elevate your IC career and deliver outstanding internal communications within your organization. Don't miss this chance to gain expert knowledge and actionable tips for career advancement in internal communications.

Key takeaways:

  • How CEOs view the IC role and what they want out of IC functions
  • The biggest mistakes that internal communicators make today
  • Top 3 ways to develop a successful career in IC
  • The link between career development and the delivery of great internal comms
  • Where IC is going and how internal communicators can prepare for the future

Access On-Demand Webinars

Poppulo Experience Platform - April '26 Release Highlights

Poppulo Experience Platform - April '26 Release Highlights

Our most recent product release webinar is now available on demand, giving you a guided walkthrough of the latest enhancements in the Poppulo Employee Experience platform. In this session, we highlight key updates from the April '26 release designed to help you move faster, gain deeper insights, and maintain stronger control over your communications. You’ll see what’s new, why it matters, and how you can take advantage of these new features.

Watch On-demand
The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR

The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR

Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet.  This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.

Watch On-demand
The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR

The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR

Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet.  This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.

Watch On-demand