Insights from the 2016 Internal Communications Survey. In May 2016, we teamed up with Ragan Communications to gather data on the state of internal communications. We wanted to benchmark communicators' challenges, strategies, measurement techniques and more. With guest host David Grossman and a panel of industry thought leaders (Sam Marshall, Steve Crescenzo & Angela Sinickas), we explore the interim results taking a deeper look at early findings and emerging trends from the 2016 Inside IC survey.
Practical advice and key takeaways:
This webinar was recorded before Newsweaver evolved to Poppulo. You can view the full survey results by clicking here.
60 minutes
Angela Sinickas
CEO
Sam Marshall
Director, ClearBox Consulting
Steve Crescenzo
Consultant, Writer, Speaker, and Seminar Leader
David Grossman
Founder & CEO, The Grossman Group
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
