Comms professionals are feeling uneasy about AI. For some, the ease with which it generates content raises questions about the future of communication roles. While most communicators now use it regularly for drafting messages, creating images and brainstorming, the real opportunity lies beyond. To stay irreplaceable we need a bigger shift: from using AI tactically to using it strategically.

Used wisely, AI can free us from time-consuming drudgery for higher-value work such as audience insight, creativity, strategic advice and building trust with stakeholders. Often lacking purpose-built tools or big budgets, Internal Communicators may find AI is the breakthrough they have been waiting for, but only if we act now!

In this thought-provoking and practical session, Megan Thomas from Buzz Communications will share her AI Skill-Building Framework for Communication Professionals. Based on more than five years of AI experience and research, the framework is the first of its kind, highlighting the skill gaps, risks and opportunities that will define the profession’s future.

You will leave with clear actions to strengthen your role and demonstrate the value of Internal Communication in an AI-driven world.

Key Takeaways:

• Why communicators face a now-or-never moment with AI.
• How to spot AI “tells” and avoid the risk of being replaced.
• The six AI competencies every communicator must build: from strategy to ethics, data and change leadership.
• How to use AI to create a more fulfilling and fun career.