Idomoo and Poppulo, in collaboration with AWS Retail and Amazon Signage, will showcase a new AI-driven in-store video experience at the AWS Summit London, marking the UK debut of this solution, and demonstrating how digital signage can be a real-time, personalized engagement channel.

Built on AWS, the combined solution enables retailers to create and deliver dynamic video content to in-store screens—automatically adapting to shopper behavior, inventory levels, time of day, audience, and other inputs.

Following its initial debut in the U.S. earlier this year, the experience will be demonstrated live at the AWS Summit London in the AWS for Industry Pavilion—Retail and CPG, where representatives from AWS, Poppulo, and Idomoo will highlight how retailers can leverage responsive, data-driven video content to create better in-store experiences.

Turning Digital Signage Into a Real-Time Engagement Channel

Traditionally, in-store video content has been static, costly to produce, and slow to update. This game-changing approach removes those constraints.

Using Idomoo's Lucas AI Video Agent, teams can generate high-quality, on-brand video content in minutes. Those videos are continuously updated using real-time data and delivered automatically through the Poppulo Digital Signage Platform, to each display, where the Amazon Signage Stick ensures content is rendered seamlessly across screens at scale.

AWS provides the secure, scalable cloud infrastructure that supports real-time data processing and enables retailers to operationalize personalization across locations.

What Attendees Will Experience

At the AWS Summit in London, attendees will experience how the solution enables:

• Video content tailored to shopper preferences and context
• Promotions that adapt dynamically to inventory levels and timing
• AI-powered concierge-style experiences with real-time recommendations
• Coordinated content delivery across distributed signage networks

The showcase will highlight how AWS Retail services, together with Idomoo and Poppulo, help retailers move beyond scheduled content toward more adaptive in-store communication.

How It Works

Built on Idomoo’s enterprise video platform, Lucas applies real-time data inputs—such as POS systems or in-store sensors—to tailor each video he generates, producing fully branded assets in minutes.

"We're excited to showcase the power of AI-driven video for retail alongside Poppulo and AWS in London," said Idan Geva, VP of Strategic Business Development at Idomoo. “The future of in-store marketing isn't static posters or generic looping screens — it's video that responds to who's in the store and what they need in real time. Lucas makes that possible today."

Poppulo integrates with these data sources and manages content delivery across digital signage networks. Its enterprise-grade platform ensures the right message appears on the right screen at the right time, supported by centralized governance and automation.

AWS Retail services underpin the solution by enabling real-time data ingestion, analytics, and integration across systems, allowing retailers to activate insights without added operational complexity.

For simplified deployment and operational stability, the solution is integrated with the Amazon Signage Stick, a professional grade media player enabling cost-effective, scalable rollout across locations.

Built on AWS for Scalable, Intelligent Experiences

Powered by AWS, the solution supports a composable, cloud-first architecture. Retailers can incorporate capabilities such as computer vision, geofencing, and sensor data to better understand in-location behavior and deliver more relevant content.

AWS Retail plays a key role in enabling these capabilities, helping organizations unify data across touchpoints and activate insights in real time. AWS Retail leaders emphasize the growing importance of connecting real-time data with in-store engagement.

“This UK debut highlights how digital signage can become a more dynamic, data-driven channel for in-store engagement,” said John Schweikert, General Manager of Digital Signage at Poppulo. “By combining Poppulo’s platform with Idomoo’s AI video capabilities and AWS infrastructure, organizations can deliver more relevant experiences at scale.”

To see this solution in action, register for the AWS Summit London, and visit the AWS for Industry Pavilion—Retail and CPG.