How is Capital One fostering a culture of inclusion and belonging? Hint: it starts with an omnichannel platform.

THE CHALLENGE

When Capital One changed the name of its Diversity & Inclusion team to the Office of Diversity, Inclusion & Belonging (DIB), it decided to take a forward-thinking approach – one that would focus on creating a stronger sense of belonging for all associates.

Kristen Ramos, Marketing and Communications Director for DIB explains, “We’re building a culture where people of all backgrounds feel seen, heard and valued and know that they can thrive.” That meant designing communications that would create clarity and increase associate engagement.

THE SOLUTION

By leveraging Poppulo’s omnichannel platform, the DIB team has been able to create messaging that resonates with associates, keeping them actively involved. DIB communications are designed to advance awareness, dialogue and action.

Capital One has brought tens of thousands of associates into the conversation through a series of events featuring influential guest speakers. External speaker events are complemented by companywide town halls where internal senior leaders discuss a range of DIB topics and share their personal experiences.

Then, in more personal team meetings, aided by DIB discussion guides, associates engage in conversations about what they heard and share their own experiences.

Capital One leverages Poppulo to amplify this dialogue. Poppulo newsletters cover the events, highlight the stories around them, and keep everyone informed. Using video and customized templates, these newsletters showcase cultural observances, elevate associate perspectives and relay DIB learning and development opportunities.

Kristen adds, “The newsletter’s rich formatting and design options have helped increase levels of engagement.”

THE RESULTS:

• It is working. 93% of associates have said that they found value in DIB events and gathered important insights from them.
• Kristen says, “Capital One has always been an inclusive company. In recent years, we’ve seen focus and intention around inclusion, equity and belonging grow.
• We hear from associates that the atmosphere of their teams has felt more open and inclusive.
• Associates feel empowered to speak up and share their personal stories.”

TAKEAWAYS

“Poppulo has helped us empower associates to engage in dialogue and to enact positive change within their own sphere of influence,” concludes Kristen.