By Tim Vaughan
— December 8th, 2025
Poppulo is delighted to announce that Tanner Tate, Strategic Change Management Leader, at Nielsen, has been selected as the latest recipient of the Poppulo Impact Award.
The awards recognize organizations and individuals who are transforming employee experience and strengthening workplace culture through communication. Tanner was chosen for his work in elevating an internal, operations-focused newsletter known as the TAM Weekly into a trusted “source of truth” for thousands of employees at Nielsen.
Under Tanner’s guidance, the newsletter has become a key channel for helping colleagues understand shifting priorities through the lens of “The Nielsen Way,” anchored in the company’s four culture actions: Dream Big, Shape the Future, Push Forward, and Achieve Together.
By consistently framing new initiatives in shared language and values, the newsletter has helped teams make sense of change rather than simply receive updates.
Tanner has also brought a disciplined approach to tagging, clarity, and measurement, making the TAM Weekly easier to navigate and more reliable as a go-to resource.
This focus has reduced the “clarification churn” that often accompanies organizational change and has supported smoother adoption of new processes across the team, emphasized by an impressive 83% engagement rate year to date.
Accepting the award, Tanner Tate said: "It's an honor to be nominated by my colleagues and to receive the Poppulo Impact Award. The newsletter is a team effort, with buy-in from senior leadership and support functions across Nielsen. I’m proud of what we’ve built together.
Our goal has been to make change easier to understand and to give people a clear place to go. When colleagues tell us they can rely on the newsletter to stay grounded, that’s the real measure of success for me. — Tanner Tate
Commenting on Tanner’s achievement, Ruth Fornell, CEO of Poppulo, said:
“In a time when trust is in short supply across the world, Tanner has created something people at Nielsen can rely on. His use of the TAM Weekly to help people understand change and stay aligned with ‘The Nielsen Way’ builds on that in a meaningful way. It’s a notable and important achievement, and we’re delighted to recognize it.”
With over 10,000 staff, Nielsen is a global leader in audience insights, data and analytics operating in more than 55 countries around the world.
About the Impact Awards
The Poppulo Impact Awards showcase and celebrate organizations, individuals, and teams that demonstrate excellence in enhancing employee engagement, fostering a positive organizational culture, and driving business success.
This ongoing recognition program honors communicators who are utilizing Poppulo’s employee communication solutions to achieve significant results. Learn more at poppulo.com/impact-awards.