

CEO, Artis Advisory

AI Enablement Trainer & Strategist, AI Leaders.
Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it.
That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line.
This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified.
In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around.
It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet.
This session is about changing that.
What You’ll Gain:
The Research Behind the Session:
Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.

The internal comms profession is having a quiet reckoning with itself. Senior communicators describe their teams as strategically ambitious but operationally stretched, creatively capable but struggling to prove business value. Many of them are carrying those questions largely alone. This is not a crisis. But it is a crossroads. AI has moved from conversation topic to daily operational reality. Employee experience is beginning to shift from an HR-only remit to an organization-wide question—where IC is increasingly part of that conversation, but without a clear mandate to lead it. And the pressure to demonstrate business value has moved from background noise to a live performance review. The communicators who will thrive in this era—and help define it—will be distinguished by how clearly they can articulate what the business needs, and how directly they can connect their work to it. Not by the tools they use or the channels they run. In this live session— IC at a Crossroads: Career Truths from Those Who Know IC Best —Andrew Harvey, CEO of the VMA Group and Jennifer Sproul, CEO of the IOIC, join Poppulo’s Andrew Hubbard to dissect what they are seeing across the profession, and what it means for the people who have built careers in IC. Andrew Harvey has extensive Internal Comms recruitment expertise; Jennifer Sproul is at the centre of conversations about the profession in the UK and internationally; and Andrew Hubbard is a highly experienced comms executive with a unique perspective as Director of Communications for the world's leading employee experience platform. What we’ll cover: The Career Picture. An informed exploration of how the IC talent market is shifting—which roles are growing in influence, which are under pressure, and how the skills employers value most have changed in the last two years. The AI Reality. Beyond the rhetoric: where AI is genuinely changing the day-to-day work of communicators, where it is creating new leverage, and what it means for the skills that will define IC careers going forward. The Business Acumen Question. Why business acumen has become the dividing line between IC teams that are seen as strategic partners and those that are seen as a delivery function—and what closing that gap looks like in practice. The EX-Boundary. How the shift toward employee experience is reshaping IC's mandate, its relationships with HR and leadership, and the identity of the function itself. The Value Conversation. How the most credible IC leaders are framing and proving their impact in terms that resonate with the C-suite, not just communications metrics.

Poppulo drives connection with over 50 million employees every day—and now, together with Sociabble, we're taking employee experience to a whole new level. But don't just take our word for it. In this session you'll hear from Primark, one of the world's largest fashion retailers, with 80,000+ employees across 17 countries. Hear how they built a global employee hub that keeps colleagues informed, connected, and participating in company culture, delivering a more engaging employee experience wherever they are. The acquisition of Sociabble significantly expands what Poppulo makes possible for employee engagement and experience. We'll make that concrete—walking through how Sociabble extends Poppulo's capabilities with AI-powered intranet and digital hub experiences, employee advocacy, stronger mobile and frontline communication, and rewards and recognition. In this session we’ll also share: What this means for Poppulo customers today How these capabilities support better employee communication and engagement at scale How your organization can take advantage of them now .

Our most recent product release webinar is now available on demand, giving you a guided walkthrough of the latest enhancements in the Poppulo Employee Experience platform. In this session, we highlight key updates from the April '26 release designed to help you move faster, gain deeper insights, and maintain stronger control over your communications. You’ll see what’s new, why it matters, and how you can take advantage of these new features.