
This time last year, we were talking about a possible return to “business as usual”. A year later, “unusual” has become the name of the game as the workplace continues to undergo unprecedented change.
Hybrid working has become the norm, the priorities and preferences of employees are changing, the need for information is at an all-time high, global uncertainty and economic challenges are raging on—and it’s all happening so fast.
The role of communicators as facilitators of change was seen as mission-critical during the pandemic. But how do they fit into today’s radically transforming workplace?
In this Executive Brief, based on a webinar featuring Joss Mathieson, Chief Encouragement Officer at Change Oasis, Sharon McIntosh, Founder of And Then Communications, and Eoin Byrne, Chief People Officer at Poppulo, we explore how communications have changed in the last year, the top comms challenges in 2023, and how internal communicators can make the largest impact on the business.

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.