
We’re at a moment of historic change in the world of work. Over the past three years, organizations have implemented a variety of hybrid working models that support a combination of remote and on-site employees. During 2022, according to McKinsey, 58% of Americans had the opportunity to work from home at least one day a week, while 38% were not required to be in the office at all.
Isolation, disengagement, and misinformation. These are all very real and present risks to the modern organization. As hybrid and remote working models continue to evolve and become the norm, tried and tested communications strategies will falter. New, flexible working models require new, better ways of communicating.
The imperative is clear—leadership, supported by their
IC and HR teams, must find a way to keep employees connected and informed, or risk severe productivity losses.
In this How-To Guide, we will focus on several important considerations when planning a hybrid workplace communications strategy:
We hope you find this guide valuable for you and your team.

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters. This guide is for HR professionals who want to align their communication strategy with the things that matter most: engagement, retention, wellbeing, and trust. It brings together practical thinking, real-world insight, and clear guidance on how to measure what’s working—and where to adjust. From AI and analytics to channel strategy and message design, we explore how to build a communication approach that supports your people and delivers real impact. Inside the Guide How leadership, HR, and internal comms can align to shape culture The impact of AI on HR communication and KPI strategy Why multichannel messaging matters—and how to do it well The KPIs that help HR teams track progress, improve clarity, and build trust A practical framework for building a people-first comms strategy How analytics can help you learn what’s landing and where to improve Smart communication means making every message count. This guide shows you how to do it.