Nazia Nathu is the Internal Communications (IC) Manager at BDO. Joining the team back in September 2017, Nazia was tasked with leading the communications plan for all the support functions and to increase engagement with their programs. Starting to work with the likes of HR, IT etc. Nazia was keen to share important firm-wide updates and messages in an engaging way that resonated with the reader.
Before Poppulo, the IC team’s two main channels of communication were the Intranet and Yammer, an internal social media tool. “Having worked with Poppulo in my previous role, I was keen to get the tool implemented within BDO. I knew how much of a difference it would make not only to the look and feel of the messages we were sending out but also to be able to measure the effectiveness of the campaigns we were working on.”
With Poppulo in use, Nazia and the team can now:
- Elevate IC: When we send newsletters out, they have an elevated look and feel and are completely BDO-branded so employees know it’s authentic. Being able to personalise and make each communication different has made a difference.
- Target content: Previously we’d be sending out multiple newsletters to target different audiences, Poppulo has allowed us to work more efficiently and send the one communication but targeted to deliver the right message to the right people.
- Measure the effectiveness: We’re able to measure and analyze the data that we get from using the tool. With the analysis, we’re able to put together even more comprehensive reports to senior stakeholders and further prove the importance and investment in IC. Having done an initial six month ‘check-up’ with our Poppulo Account Manager, we know that we’re ahead of the benchmark with our open and click through rates and long may this continue!