Customer Story

Measuring the outcome of internal comms at Encompass Health

Encompass Health

About the company

Encompass Health offers both facility-based and home-based patient care through its network of inpatient rehabilitation hospitals, home health agencies and hospice agencies.


North America



Nº of Employees


The Challenge

Prior to Poppulo, Encompass Health’s Associate Director of Internal Communications & Engagement Alyssa Hagan and the employee communications team were operating with tools that simply weren’t designed for internal comms; this presented a range of challenges, including:

  1. The team had no way of measuring whether or how employees engaged with their communications.
  2. Neither were they able to see how communications were actually helping to affect employee sentiment on important initiatives. “It’s hard to equate open rates with action so in looking for an email distribution solution, we wanted to go beyond this and track employee engagement,” said Alyssa.
  3. Aside from the measurement challenges, the employee communications team also needed to address how they were communicating. “Prior to Poppulo, we used to send out a monthly 25-page PDF newsletter that took a lot of time to compile. We knew employees wouldn’t read the whole thing, which meant certain important updates would get missed amid all the noise.”
  4. The absence of key communication performance data made it difficult for the employee communications team to prove meaningful business value to senior management.

The Solution

The introduction of Poppulo has helped the employee communications team transform the business value of employee communications and engagement at Encompass Health.

  • The team can now use Campaign Outcome Surveys to quantify how their campaigns are delivering a change in employee understanding and attitude towards important topics, something not possible before:
For example, we ran a campaign around diversity. With Poppulo, we were able to take a baseline of employee sentiment before running our messaging. We re-ran the outcome survey post-campaign and could clearly see how our messages had helped to improve employee understanding across the company. Our HR and diversity departments were very impressed with our ability to demonstrate this.

Alyssa Hagan, Encompass Health
  • Encompass Health has been able to extend this reporting to all campaigns. “We’re now using Poppulo to track the outcome of campaigns such as one that’s designed to create a better connection between employees and our company objectives, as well as another related to improving nurse retention companywide,” Alyssa said.
  • Using Poppulo Insights has equipped the employee communications team with the ability to quickly and easily segment data to see how employees are engaging with communications across locations.
  • This data led in part to the creation of employee persona examples, where appropriate communication tactics are designed and segmented for various employee roles.
  • Poppulo has helped to dramatically improve the communications Encompass Health publishes. “We have retired the PDF newsletter and we now use Poppulo to publish a condensed weekly newsletter that has been well-received. We’ve also started using the tool to publish a variety of leaders-only emails,” Alyssa said. “The data we see behind these leadership messages has been helpful to guide other departments who request to send content to those audiences.”
  • With content insights easily available, Alyssa and her team can quickly see which content is performing best. “For example, we can now see that our employees love to read about their colleagues, so we tailor and target more of this type of relatable content. This is just an example of the invaluable insights into employees’ communication preferences that we’ve been able to get through using Poppulo.”

Top Takeaways

  1. Outcomes, not outputs: Encompass Health now uses Poppulo’s Outcome Surveys to quantify how their communications are directly helping to deliver a change in employee sentiment around strategically important topics and issues, such as diversity campaigns.
  2. Better for comms; better for employees: Poppulo has helped Encompass Health to dramatically improve the deliverables of the employee communications team – ultimately, to the benefit of all employees.
  3. Recognition from the top: The availability of email reporting has meant that Alyssa and her team now have highly relevant data to bring to senior management: “We’ve seen a noticeable shift in the recognition our team gets from senior leaders since the introduction of Poppulo.” It has also resulted in the internal communication function at Encompass Health moving from being a traditional ‘order taker’ to being recognized as a strategic driver in the company.

Explore other stories

Aligning people and business goals through integrated employee communications
Aligning people and business goals through integrated employee communications

Aligning people and business goals through integrated employee communications

Leading government contractor, Maximus, implemented an integrated employee communications platform using a data-driven approach and multiple channels to improve company performance.

GovernmentalNorth America
Creating connections and belonging through times of change
Creating connections and belonging through times of change

Creating connections and belonging through times of change

One of the U.K.’s leading independent housebuilders and timber systems manufacturers, Stewart Milne implemented an integrated email and mobile communications platform to build a sense of inclusion among its employees who were distributed across a network of offices, factories and housing developments.


Efficient employee communications starts with Poppulo. Request a demo today!

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.