Prior to Poppulo, Encompass Health’s Associate Director of Internal Communications & Engagement Alyssa Hagan and the employee communications team were operating with tools that simply weren’t designed for internal comms; this presented a range of challenges, including:
- The team had no way of measuring whether or how employees engaged with their communications.
- Neither were they able to see how communications were actually helping to affect employee sentiment on important initiatives. “It’s hard to equate open rates with action so in looking for an email distribution solution, we wanted to go beyond this and track employee engagement,” said Alyssa.
- Aside from the measurement challenges, the employee communications team also needed to address how they were communicating. “Prior to Poppulo, we used to send out a monthly 25-page PDF newsletter that took a lot of time to compile. We knew employees wouldn’t read the whole thing, which meant certain important updates would get missed amid all the noise.”
- The absence of key communication performance data made it difficult for the employee communications team to prove meaningful business value to senior management.