Employee Communications Webinars: Live & On-Demand
Employee Advocacy in the Age of AI: Build Visibility Through Your People
Upcoming Webinar
The way people discover information, brands, and expertise is changing. AI-powered search becomes part of everyday discovery, while trusted human voices and credible expertise are playing an increasingly important role in how organizations build visibility. In this session, we’ll explore what these shifts mean for employee advocacy and how you can adapt your program to make the most of it. We’ll look at the types of content that perform today, the different voices you can activate (from leaders and experts to ambassadors and employees) and practical ways to strengthen visibility, engagement, and impact. We’ll also show you how Poppulo brings employee advocacy to life and makes it easy to put into practice and scale. See how you can activate the right people, deliver relevant content, make participation simple for employees, and manage your program effectively. All from one platform. What you’ll learn : How AI is changing visibility and discovery, and why employee voices and expertise matter more than ever What makes advocacy content effective today, from useful, authentic expertise to content structured for both people and AI How to activate the right voices, from leaders and subject-matter experts to ambassadors and wider employee communities How to build a stronger, smarter advocacy program that drives visibility, engagement, and measurable impact How Poppulo supports employee advocacy in practice, making it easier to deliver relevant content, engage employees, and manage your program at scale Who it’s for: Communications, social media, employer brand, marketing, and employee engagement professionals who want to build, strengthen, or scale an employee advocacy program. Whether you’re already running an established program or exploring employee advocacy for the first time, you’ll leave with practical ideas to increase participation and impact. Register now to discover how employee advocacy is evolving, and how to turn your employees’ voices and expertise into greater visibility and impact.
Upcoming Webinars
Employee Advocacy in the Age of AI: Build Visibility Through Your People
The way people discover information, brands, and expertise is changing. AI-powered search becomes part of everyday discovery, while trusted human voices and credible expertise are playing an increasingly important role in how organizations build visibility. In this session, we’ll explore what these shifts mean for employee advocacy and how you can adapt your program to make the most of it. We’ll look at the types of content that perform today, the different voices you can activate (from leaders and experts to ambassadors and employees) and practical ways to strengthen visibility, engagement, and impact. We’ll also show you how Poppulo brings employee advocacy to life and makes it easy to put into practice and scale. See how you can activate the right people, deliver relevant content, make participation simple for employees, and manage your program effectively. All from one platform. What you’ll learn : How AI is changing visibility and discovery, and why employee voices and expertise matter more than ever What makes advocacy content effective today, from useful, authentic expertise to content structured for both people and AI How to activate the right voices, from leaders and subject-matter experts to ambassadors and wider employee communities How to build a stronger, smarter advocacy program that drives visibility, engagement, and measurable impact How Poppulo supports employee advocacy in practice, making it easier to deliver relevant content, engage employees, and manage your program at scale Who it’s for: Communications, social media, employer brand, marketing, and employee engagement professionals who want to build, strengthen, or scale an employee advocacy program. Whether you’re already running an established program or exploring employee advocacy for the first time, you’ll leave with practical ideas to increase participation and impact. Register now to discover how employee advocacy is evolving, and how to turn your employees’ voices and expertise into greater visibility and impact.
L’employee advocacy à l’ère de l’IA: vos collaborateurs deviennent votre meilleur levier de visibilité
La façon dont nous découvrons l’information évolue. La recherche alimentée par l’IA s’intègre progressivement dans les usages quotidiens, tandis que les voix humaines de confiance et les expertises reconnues jouent un rôle croissant dans la visibilité des entreprises. Au cours de cette session, nous verrons ce que ces évolutions impliquent pour l’employee advocacy et comment adapter votre programme pour en tirer pleinement parti. Nous nous intéresserons aux contenus qui fonctionnent aujourd’hui, aux différents profils que vous pouvez mobiliser (dirigeants, experts, ambassadeurs et collaborateurs), ainsi qu’aux leviers concrets pour renforcer votre visibilité, l’engagement et l’impact de vos prises de parole. Nous vous montrerons également comment Poppulo permet de déployer concrètement une stratégie d’employee advocacy, facilement et à grande échelle. Découvrez comment mobiliser les bonnes personnes, leur proposer des contenus pertinents, faciliter leur participation et piloter efficacement votre programme, le tout depuis une plateforme unique. Au programme: • Comment l’IA transforme la visibilité et la découverte de l’information, et pourquoi la voix et l’expertise des collaborateurs comptent plus que jamais • Les clés d’un contenu d’Employee Advocacy performant aujourd’hui : une expertise utile et authentique, associée à des contenus pensés à la fois pour les internautes et pour l’IA • Comment mobiliser les bonnes voix, des dirigeants et experts métier aux ambassadeurs et à l’ensemble de vos collaborateurs • Comment construire un programme d’employee advocacy plus performant et plus intelligent pour gagner en visibilité, stimuler l’engagement et générer un impact mesurable • Comment Poppulo facilite concrètement l’employee advocacy en vous aidant à proposer des contenus pertinents, à engager vos collaborateurs et à piloter votre programme à grande échelle À qui s’adresse ce webinar: Aux professionnels de la communication, des réseaux sociaux, de la marque employeur, du marketing et de l’engagement collaborateur qui souhaitent lancer, renforcer ou déployer à plus grande échelle un programme d’employee advocacy. Que vous disposiez déjà d’un programme bien établi ou que vous commenciez tout juste à explorer l’employee advocacy, vous repartirez avec des pistes concrètes pour accroître la participation de vos collaborateurs et maximiser l’impact de votre programme. Inscrivez-vous dès maintenant pour découvrir comment l’employee advocacy évolue à l’ère de l’IA et comment faire de la voix et de l’expertise de vos collaborateurs de véritables leviers de visibilité et d’impact.
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How Leading Healthcare Organizations Reach Every Frontline Worker
Ask a hospital's communications team whether last week's safety alert reached every person who needed it—nurses, care assistants, porters, techs, cleaners, kitchen staff—and most can't tell you. The message went out, but who read it is guesswork. That blind spot is the real problem, and it starts with the staff. Most of the people keeping a hospital running have no company email and no desk, so an update reaches them through a manager who remembers to pass it on—or it doesn't reach them at all. When that message is a changed protocol or updated equipment guidance, a missed message is a patient-safety risk you never see. What you'll learn During this session, we'll show how healthcare organizations: Reach every clinical and support worker across hospitals, clinics, home visits, and community sites, without relying on email or a shared device. Deliver shift-relevant safety and compliance alerts with read tracking and must-read acknowledgment. Personalize communications by role, location, shift, and language, so people get only what's relevant to them. Use AI to help staff find the right policy or procedure in seconds. Replace scattered, manager-by-manager messaging with communications every employee receives, whatever their shift or location. Support wellbeing and recognition programs that help retain people in demanding roles. Let ward and department leaders communicate locally while central teams keep governance intact. See who opened and acknowledged each critical message. Watch the on-demand recording now.
Everyone's an IC Pro Now: The New Stakeholder Tension When Every Exec Has AI
Sign-off used to mean a few comments in the margin. Now a routine leadership announcement comes back carrying six sets of detailed, confident, strangely similar feedback—because somewhere between your outbox and theirs, half your stakeholders ran it through an AI. Executives aren't just reviewing comms work anymore. Armed with the same tools, plenty of them now believe they can do it. Stakeholder management was already the hardest part of the job; it wasn't built for reviewers with an assistant that never runs out of opinions. This session is about easing that tension—running a review process that still works, and keeping the final say where it belongs. What you'll learn: How to recognize AI-assisted feedback and weigh it for what it is—directional input, not a rewrite Ground rules for review cycles when every stakeholder has a co-pilot How to push back on machine-made opinion without damaging the human relationship behind it How to keep the final say with IC—not with the loudest AI-assisted opinion Plus: a live audience poll putting the first real numbers on how far this has spread. Bring your worst example. Who it's for: Internal comms leaders and senior practitioners who own the review cycle—and intend to keep it. Watch the on-demand recording now.
How Leading Professional Services Firms Are Modernizing the Employee Experience
In most professional services firms, information is scattered, and valuable time is wasted trying to find it. Company news, policies, business updates, key documents—all in different places, and rarely in the first place you look. Now there's real risk on top of wasted time. Clients are questioning the value of professional advice at the same time AI is raising the stakes on quality and accuracy. As employees increasingly use AI to accelerate their work, firms need to ensure people are working from approved content, trusted knowledge, and the latest policies—not outdated or unofficial information. Keeping people aligned on standards, governance, and current policy is now part of how a firm can protect what it's spent years building. Join us to see how leading firms are building a modern digital workplace that gives employees one personalized place to find company news, documents, policies, people, and business applications—and see what's happening across the wider firm, so they spend less time searching and more time delivering work that clients trust. What you'll learn During this session, we'll show how professional services firms: Give employees a single place to find news, knowledge, policies, applications, and everyday resources. Keep people aligned on the standards, governance, and quality expectations that protect client work. Reach employees wherever they work, across mobile, Microsoft Teams, and digital signage. Make sure people receive only what's relevant to their role, office, or practice area, in their preferred language. Confirm critical updates are seen and acknowledged, with must-read communications and reporting. Connect colleagues across offices and practices, so local teams see the wider firm without losing their own focus. Use AI to help employees find the right policy, procedure, or precedent in seconds. Integrate with Microsoft Teams and Microsoft 365, so communications and knowledge sit inside the tools people already use. Measure real engagement and reach, not just publishing activity. Watch on-demand recording.
How Leading Retailers Are Connecting Every Frontline Employee
Retail moves fast. New promotions, pricing changes, operational updates, and company initiatives need to reach every store quickly and consistently. Yet many store workers don't have a corporate email address, and important communications often rely on managers to cascade messages. How do you ensure every retail employee receives critical safety updates, operational changes, and company news? How do you empower local managers to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged? Join us to see how leading retailers are rethinking how they connect with frontline employees, delivering critical information with confidence to improve operational execution, strengthen employee engagement and deliver a more consistent customer experience across every store. What you'll learn During this session, we'll explore how retail organizations: Reach every employee—from store workers to delivery drivers—without relying on email, laptops, or shared devices. Deliver shift-relevant alerts, critical policy, operational, and compliance updates with must-read acknowledgments and tracking. Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them. Use AI to help employees quickly find the policies, procedures, and business information they need. Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager Balance corporate governance with local flexibility, enabling local managers to communicate confidently while maintaining consistency across every store. Measure employee engagement and message reach, not just publishing activity. Watch on-demand recording.
How Leading Manufacturers Are Connecting Every Frontline Employee
In most manufacturing organizations, 70–80% of the workforce never sits at a desk. They work across shifts, sites, and facilities—often without a company email address—yet most internal communication tools were never built with them in mind. How do you ensure every employee receives critical safety updates, operational changes, and company news? How do you empower local plant leaders to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged? Join us to see how leading manufacturers are rethinking how they connect with frontline employees, delivering critical information with confidence to enable safer, more consistent operations while reducing operational risk, improving efficiency, and driving better business performance. What you'll learn During this session, we'll explore how manufacturing organizations: Reach every employee—from the plant floor and warehouse to the front office—without relying on email, laptops, or shared devices. Deliver shift-relevant alerts, critical safety, operational, and compliance updates with must-read acknowledgments and tracking. Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them. Use AI to help employees quickly find the policies, procedures, and business information they need. Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager Balance corporate governance with local flexibility, enabling plant leaders to communicate confidently while maintaining consistency across every site. Measure employee engagement and message reach, not just publishing activity. Watch the on-demand recording now.
Internal Comms at a Crossroads—Career Truths from Those Who Know IC Best
The internal comms profession is having a quiet reckoning with itself. Senior communicators describe their teams as strategically ambitious but operationally stretched, creatively capable but struggling to prove business value. Many of them are carrying those questions largely alone. This is not a crisis. But it is a crossroads. AI has moved from conversation topic to daily operational reality. Employee experience is beginning to shift from an HR-only remit to an organization-wide question—where IC is increasingly part of that conversation, but without a clear mandate to lead it. And the pressure to demonstrate business value has moved from background noise to a live performance review. The communicators who will thrive in this era—and help define it—will be distinguished by how clearly they can articulate what the business needs, and how directly they can connect their work to it. Not by the tools they use or the channels they run. In this live session— IC at a Crossroads: Career Truths from Those Who Know IC Best —Andrew Harvey, CEO of the VMA Group and Jennifer Sproul, CEO of the IOIC, join Poppulo’s Andrew Hubbard to dissect what they are seeing across the profession, and what it means for the people who have built careers in IC. Andrew Harvey has extensive Internal Comms recruitment expertise; Jennifer Sproul is at the centre of conversations about the profession in the UK and internationally; and Andrew Hubbard is a highly experienced comms executive with a unique perspective as Director of Communications for the world's leading employee experience platform. What we’ll cover: The Career Picture. An informed exploration of how the IC talent market is shifting—which roles are growing in influence, which are under pressure, and how the skills employers value most have changed in the last two years. The AI Reality. Beyond the rhetoric: where AI is genuinely changing the day-to-day work of communicators, where it is creating new leverage, and what it means for the skills that will define IC careers going forward. The Business Acumen Question. Why business acumen has become the dividing line between IC teams that are seen as strategic partners and those that are seen as a delivery function—and what closing that gap looks like in practice. The EX-Boundary. How the shift toward employee experience is reshaping IC's mandate, its relationships with HR and leadership, and the identity of the function itself. The Value Conversation. How the most credible IC leaders are framing and proving their impact in terms that resonate with the C-suite, not just communications metrics.