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According to Gartner, “A core component of employee experience is how well organizations communicate to their staff. How well employees are informed about their organization affects perceptions, engagement, and how people value their jobs and work relationships.”
Poppulo is proud to be included as a Representative Vendor in the Employee Communications Applications market. We believe this is a powerful step forward in our work toward building a platform that enables organizations to engage every employee with personalized communications experiences.
Get your copy of the October 2023 Gartner Market Guide for Employee Communications Applications to find out why.
Footnote:
GARTNER is a registered trademark and service mark of Gartner Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner Market Guide for Employee Communications Applications, Mike Gotta, Adam Preset, Jim Murphy 03 October 2023
Heather Bicknell
Product Marketing Director
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
