According to Gartner, “A core component of employee experience is how well organizations communicate to their staff. How well employees are informed about their organization affects perceptions, engagement, and how people value their jobs and work relationships.”
Poppulo is proud to be included as a Representative Vendor in the Employee Communications Applications market. We believe this is a powerful step forward in our work toward building a platform that enables organizations to engage every employee with personalized communications experiences.
Get your copy of the October 2023 Gartner Market Guide for Employee Communications Applications to find out why.
Footnote:
GARTNER is a registered trademark and service mark of Gartner Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner Market Guide for Employee Communications Applications, Mike Gotta, Adam Preset, Jim Murphy 03 October 2023
Heather Bicknell
Product Marketing Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
