We've distilled the main takeaways from our recent webinar in a handy tip sheet which is full of useful advice based on many years of invaluable journalistic insights. Abigail Levene and James Curtis of Stampa Communications know what they're talking about, having introduced newsroom strategies and techniques to many successful organizations.
Why a corporate newsroom is needed
What makes a good story
How to look for interesting content
The first step is understanding what is a corporate newsroom. It’s a central team that communicates the organization’s strategic content using editorial standards, practices and a journalistic mindset. It’s not necessarily about having a large newsroom structure, it’s more about mindset and approach to story gathering and storytelling.
We’re at a moment of historic change in the world of work. Over the past year organizations have implemented a variety of hybrid working models that support a combination of remote and on-site employees. These models are continuing to evolve. But according to McKinsey•, 68% of companies haven’t communicated a clear vision for post-pandemic work, with serious negative consequences on employee productivity.
Why do some organizations succeed and others fail? One simple yet powerful reason may surprise you. Companies with highly effective employee communications strategies outperform their industry peers by a factor of 3.5.*
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