Top Tips

Top Tips: The 10 most common mistakes communicators make



  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

To make a mistake is human, but to not learn from the ones you make is a far bigger mistake. It might be a cliché, but like most clichés, it’s so true. The short-sighted focus on the mistake, the wise focus on how to learn from it.

Leading communications expert and advisor David Grossman, CEO and founder of the Grossman Group, was lucky enough to have a very wise father when he was growing up. As David recalled in his engaging Poppulo webinar The Top 10 most common mistakes communicators make, he was always told that it’s not the mistake that matters but how you handle it and how you learn from it.

Further displaying his grounding in steadfast common sense, David quoted the great American poet and civil rights activist Maya Angelou: Do the best you can until you know better. Then when you know better, do better.

It wasn’t so surprising that his webinar attracted a large audience because, after all, we all mistakes and we would all like to know how not to make them. But what was especially interesting about David’s To 10 mistakes is that they weren’t the obviously predictable. In fact, some might surprise people, like the mistake of accepting without question what you’re asked to do or focusing solely on the internal client’s needs.

From how to manage expectations of senior leaders, to creating partner relationships with internal clients, and the importance of listening carefully without preconception, there is a wonderful store of excellent advice in this easily accessible Top Tips sheet which we’ve extrapolated from David’s webinar.

About David Grossman

David helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication. He’s a sought-after speaker and advisor to Fortune 500 leaders, and three-time author. His book, “No Cape Needed: The Simplest, Smartest, Fastest Steps To Improve How You Communicate By Leaps and Bounds,” was published in the fall of 2015 and recently won the Pinnacle Book Award in the “Best in Business” category and the Beverly Hills International Book Awards Presidents’ Award.

David counsels leaders at top organizations including Accor, AOL, DuPont Pioneer, Eastman Chemical Company, GlaxoSmithKline, Hill-Rom, Johnson & Johnson, Kimberly-Clark, Lockheed Martin, McDonald’s, and Tyco, to name a few.

He’s Founder and CEO of The Grossman Group, an award-winning Chicago-based strategic leadership development, and internal communication consultancy, and teaches at Columbia University in NY.