Top Tips

Top Tips: The 10 most common mistakes communicators make

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AUTHORS

  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

To make a mistake is human, but to not learn from the ones you make is a far bigger mistake. It might be a cliché, but like most clichés, it’s so true. The short-sighted focus on the mistake, the wise focus on how to learn from it.

Leading communications expert and advisor David Grossman, CEO and founder of the Grossman Group, was lucky enough to have a very wise father when he was growing up. As David recalled in his engaging Poppulo webinar The Top 10 most common mistakes communicators make, he was always told that it’s not the mistake that matters but how you handle it and how you learn from it.

Further displaying his grounding in steadfast common sense, David quoted the great American poet and civil rights activist Maya Angelou: Do the best you can until you know better. Then when you know better, do better.

It wasn’t so surprising that his webinar attracted a large audience because, after all, we all mistakes and we would all like to know how not to make them. But what was especially interesting about David’s To 10 mistakes is that they weren’t the obviously predictable. In fact, some might surprise people, like the mistake of accepting without question what you’re asked to do or focusing solely on the internal client’s needs.

From how to manage expectations of senior leaders, to creating partner relationships with internal clients, and the importance of listening carefully without preconception, there is a wonderful store of excellent advice in this easily accessible Top Tips sheet which we’ve extrapolated from David’s webinar.