Head of Research & Business Development

Jackie Berg

Product Marketing Director

Heather Bicknell

It's more crucial than ever to demonstrate the impact and value of internal communication efforts. IC teams that rely on data to drive their strategies can ensure the comms they send drive business value—and they can prove it.


During this webinar, you'll learn how organizations can harness the power of analytics to measure and showcase the effectiveness of their internal communications. Led by Jackie Berg, Head of Research at Brilliant Ink, and Heather Bicknell, Product Marketing Director at Poppulo, this webinar will discuss practical methods for collecting and analyzing data, identifying key performance indicators (KPIs), and translating insights into actionable outcomes.


Whether you're seeking to build a business case for more investment in internal communication initiatives, optimize existing strategies, or better showcase the value of IC, this webinar will provide you with the tools and knowledge needed to better show how communications impact business outcomes.


How to craft a story around your analytics

How the right analytics solution can save you time

How to use analytics to drive your comms strategy 

How to influence leadership with data-driven insights

Webinar

Proving it: Leveraging Analytics to Showcase the Value of Internal Comms

Measurement

Content Marketing Manager, Poppulo

 Christine Kendall

In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.

These challenges, combined with the swift introduction of new AI technologies, the need to engage a younger and more politically and socially charged generation, and increasing political and social unrest across the globe, have changed the IC landscape and forced communicators to adopt new strategies to engage the workforce and remain competitive.

This prompts the question: What trends should IC professionals anticipate in 2024?

In this Poppulo webinar, Employee Communications Trends for 2024, a panel of internal comms experts explored the top challenges, trends, and opportunities for internal communicators in 2024. Mark Dollins, President of North Star Communications Consulting, Sharon McIntosh, President & Founder of And Then Communications, and Ashley Tobin, Director of Customer Success EMEA at Poppulo, shared the key strategies and best practices that employee comms teams should embrace this year.

Internal and external factors impacting IC

The top trends reshaping workplace communications today

Common challenges that IC will face in 2024

How to positively leverage AI in your employee comms strategy

Executive Brief

From Insights to Action: A Guide to Emerging Employee Comms Trends in 2024

Employee Comms

Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.

But what exactly does this explosion of technology mean for internal communicators?

While many comms professionals are concerned about the implications of generative AI and the possibility of it eliminating their roles, the reality is that AI opens up opportunities for communicators to embrace the technology and leverage it in a way that improves productivity, provides insight into the efficacy of communications, and streamlines the way that communicators generate content.

In this executive brief, we’ll explore the current state of AI for employee communications, share how Maximus—a leading government contractor—is leveraging AI for IC today, and provide a glimpse into Poppulo AI—a personal comms assistant within the Poppulo Harmony platform. 

Generative AI for Employee Comms—And Leveraging Poppulo AI

Chief Encouragement Officer at Change Oasis

Joss Mathieson

Lead Behavioral Scientist at scarlettabbott

Lindsay Kohler

Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.

But a greater understanding of the barriers blocking comms strategy and the impact that human behavior can have on communications effectiveness can help communicators shape their comms strategy accordingly and add value to the business.

We explored the strategies to overcome these key barriers and behaviors in a webinar with Lindsay Kohler, Lead Behavioral Scientist at scarlettabbott, Sarah Meurer, VP Global Internal Communications at Elsevier, and Joss Mathieson, Chief Encouragement Officer at Change Oasis.

During the webinar, the panelists shared the top challenges and barriers that they’ve faced in their experience as internal communicators, the strategies they’ve used to overcome these barriers and drive communications forward, real-world success stories and best practices for transforming your approach to communication, and insights gleaned from the Poppulo Communications Maturity Model. Check out the webinar on-demand 

This guide delves into the key insights and takeaways from the panel discussion, plus shares some resources and approaches to help inform your communications strategy.

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Senior Director of Product Management 

Joseph Aviles

It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone else on-site. But with seemingly endless use cases, more content contributors across organizations, and a heightened concern over governance, effective cloud-based digital signage management has never been more critical.

Join us on April 4th for a discussion with Joseph Aviles, Senior Director of Product Management at Poppulo, where he’ll share best practices and key applications across a variety of industries and discuss how Poppulo’s customers are leveraging their digital signage networks to drive different outcomes. In addition to gaining insight into what’s possible with the Poppulo Harmony Digital Signage Cloud, you’ll get to see a demo of how the platform enables some of the biggest names in business to get more out of their digital signage networks.

Top digital signage use cases for hospitality, transportation, manufacturing, healthcare, education, and more

Tips and best practices for maximizing the value of your digital signage

Best practices for enterprise-wide governance

Strategies for user and device management

What’s Possible with the Poppulo Harmony Digital Signage Cloud

Leadership

VP of Employee Experience & Communication

Chris Lee

Each year, Gallagher’s State of the Sector report sheds light on the top priorities, trends, and barriers within the communications sector—and 2024’s report delivers again, highlighting the rise of AI technology, and reflecting on whether communicators are becoming more strategically aligned with their business’ bottom line.

But with a lack of resources and budget, increasing workloads, and higher expectations than ever before, how seriously are businesses taking employee communications professionals?

Register for our webinar on February 15 for a discussion with Chris Lee, Gallagher’s VP of Employee Experience and Communication, and Heather Bicknell, Product Marketing Director at Poppulo, where we’ll dive into the results of the 2023 State of the Sector report and discuss the current state—and probable trajectory—of the communications profession.

The rise of AI technology for internal comms

The importance of people manager communications

How communicators are strategically aligning with the larger business strategy

How organizations are evolving their channel strategies

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

President of North Star Communications Consulting

Mark Dollins

President & Founder of And Then Communications

Sharon McIntosh

Director, Customer Success EMEA at Poppulo

Ashley Tobin

The last several years have put employee communicators in the limelight. From communicating throughout uncertain times, to reimagining the employee experience during a time when the “workplace” is more loosely defined than ever before, and new AI technology is introduced quickly, noteworthy trends in IC crop up frequently and must be addressed. Which begs the question—what trends should IC keep an eye out for in 2024?

Join us on January 31 to hear Sharon McIntosh, President and Founder of And Then Communications, and Mark Dollins, President of North Star Communications Consulting, discuss the top challenges, trends, and opportunities for internal communicators in 2024. We’ll share the key strategies and best practices that employee comms teams should embrace in 2024.

Common challenges that internal communicators will face in 2024

How to positively leverage AI technology in your employee comms strategy

Best practices for using multiple channels to reach employees

Webinar: Employee Communications Trends for 2024

Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.

Many communications professionals are optimistic about the possibilities that generative AI brings and see opportunities for streamlining the way they communicate, improving the content ideation and development process, and identifying trends and insights that can inform future strategies.

However, optimism is also mixed with caution and concerns, specifically around the ethical implications of AI and the potential threat that it poses to internal communication jobs.

We explored today’s current AI landscape for employee communicators in a webinar, Harnessing the Power of AI: Best Practices for Internal Communications Teams with Mark Dollins, President of North Star Communications Consulting. The full webinar is available for you to watch here—but we’ve wrapped up the key takeaways in this executive brief.

Here, we’ll explore how organizations are successfully incorporating AI in their internal comms strategies, tips for adopting AI with an eye toward ethics, compliance, values, and ESG (Environmental, Social, and Governance) strategies, and share some benchmark survey data that illustrates the current AI adoption among professional communicators.

Whether you’re already using AI as part of your comms strategy or you have yet to dive into the AI tools that are available today, keep reading to learn helpful and practical insights on how to leverage AI for employee comms.

AI-Powered Internal Communications: Strategies for Success

In today’s rapidly evolving business landscape, effective leadership communication is more critical than ever. Strong leaders inspire, motivate, and guide their teams toward success, fostering a culture of collaboration, innovation, and growth. And communication is the mainstay to making this vision a reality.

But there’s a divide between the communication that employees expect from their leaders, and what leaders are actually delivering today. According to 

Grammarly’s State of Business Communication 2023

, only 55% of workers perceive communications from their senior leaders as effective—despite 

business leaders spending over 80% of their time communicating

To bridge this gap, organizations must rely on their internal communication teams to build a connection between business leaders and employees, ensuring that messages from leadership are clear, relevant, effectively communicated and—most importantly—resonate with the workforce. But demonstrating the value of internal comms to business leaders can prove to be a significant challenge— one that requires a deep understanding of your leaders and employees, a data-driven approach to analyzing your existing comms approach, and tactical planning to develop an improved strategy.

This guide is your roadmap to unlocking the full potential of leadership communication through the lens of internal communications. We’ll explore the strategies, tools, and best practices that empower leaders to connect with their teams authentically, creating an engaged and informed workforce.

HARMONY PLATFORM

HARMONY PLATFORM

PRODUCTS

HOW IT WORKS

SOLUTIONS

HARMONY PLATFORM

SOLUTIONS

USE CASES

FEATURED CASE STUDIES

Pax 8

Maximus

Valley Health

INDUSTRIES

INDUSTRY OVERVIEW

INDUSTRIES

FEATURED CASE STUDY

CDK Global

OUR COMPANY

OUR COMPANY OVERVIEW

OUR COMPANY

FEATURED CASE STUDY

CDK Global

RESOURCES

RESOURCES OVERVIEW

RESOURCES

FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

Resources

UPCOMING WEBINAR – MAY 30TH

Proving it: Leveraging Analytics to Showcase the Value of Internal Comms

All Resources

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