We’ve built a success model to benchmark your communications

Everybody needs to know how their performance rates compared to their peers so we’ve made it easy for you to do just that.

This 5 minute survey helps you evaluate your organization’s employee communications across our 7 pillars of success model.

And when you’re done you get recommendations based on the results – plus access to thought leadership resources created to help optimize your comms performance.

Before you start, tell us a bit about your organization

1. Stakeholders & Strategy

How well do leaders in your organization actively support your employee communications?

Use the slider below to select the description that is the most accurate
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    I'm not sure

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    Leaders aren't advocates for organizational communication

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    Our leaders see the value and play their part

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    Leaders across the organization are highly bought in and proactively support our priorities

What do the scale responses mean?

Leading

Leaders across the organization are highly bought in and proactively support our priorities.

Good

Our leaders see the value and play their part.

Developing

Leaders aren't advocates for organizational communication.

Foundation

I'm not sure

2. Engaging Employees

How well do you personalize and target your employee communications?

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    We don't do this

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    We use our colleagues' names

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    Limited personalization of content such as name, role, country

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    Communication is personalized to the needs of individual employees such as their interests

What do the scale responses mean?

Leading

Communication is personalized to the needs of individual employees such as their interests

Good

Limited personalization of content such as name, role, country

Developing

We use our colleagues' names

Foundation

We don't do this

3. Enabling communicators

Do you have the right number of resources to deliver your communication priorities?

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    We have no dedicated headcount

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    We have a small employee communications team and struggle with workload

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    We have a dedicated communication team but at times stuggle with workload

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    We have sufficient capacity

What do the scale responses mean?

Leading

We have sufficient capacity

Good

We have a dedicated communication team but at times stuggle with workload

Developing

We have a small employee communications team and struggle with workload

Foundation

We have no dedicated headcount

4. Impactful Content

How well do your employee communications align with key business objectives?

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    We haven't thought about this

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    We communicate our key business objectives to raise awareness

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    We link all communication to business objectives and explain what they mean for employees

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    Communication consistently drives behaviours that improve performance on our key business objectives

What do the scale responses mean?

Leading

Communication consistently drives behaviours that improve performance on our key business objectives

Good

We link all communication to business objectives and explain what they mean for employees

Developing

We communicate our key business objectives to raise awareness

Foundation

We haven't thought about this

5. Effective Processes

How well do you leverage data to gain insight about the effectiveness of your employee communication?

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    We don't measure our communication

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    We've some basic data such as hits, clicks and open rates

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    We regularly combine our data from communications channels with HR data to gain insights on employee engagement

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    We capture data from across multiple platforms to understand employee engagements, leveraging this data to make improvements & recommendations to senior leadership

What do the scale responses mean?

Leading

We capture data from across multiple platforms to understand employee engagements, leveraging this data to make improvements & recommendations to senior leadership

Good

We regularly combine our data from communications channels with HR data to gain insights on employee engagement

Developing

We've some basic data such as hits, clicks and open rates

Foundation

We don't measure our communication

6. Organizational Platforms

How well do you integrate and manage your communications ecosystem?

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    We don't manage or integrate communication channels

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    We only manage formal communication channels

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    We integrate and manage different communications channels holistically and have a strategy for all

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    We integrate and manage different communications channels holistically, we have a strategy for all and we understand sentiment across all channels

What do the scale responses mean?

Leading

We integrate and manage different communications channels holistically, we have a strategy for all and we understand sentiment across all channels

Good

We integrate and manage different communications channels holistically and have a strategy for all

Developing

We only manage formal communication channels

Foundation

We don't manage or integrate communication channels

7. Communications Platforms

How well do you manage employee communications to ensure they are clearly received and understood by everybody in the organization?

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    We don't do this

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    We manage most organizational communications but have no way of tracking effectiveness

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    We target and measure engagement with important organizational communications

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    We target and personalize email and mobile comms, amplifying this via other channels

What do the scale responses mean?

Leading

We target and personalize email and mobile comms, amplifying this via other channels

Good

We target and measure engagement with important organizational communications

Developing

We manage most organizational communications but have no way of tracking effectiveness.

Foundation

We don't do this

We’d like to get to know you better

Please complete the following details to see how you benchmark and to receive your recommendations and related content

Here's how you rate compared to others

Leading

Good

Developing

Don't do it

Strategy & Stakeholders

Employees

Communicators

Content

Processes

Org. Platforms

Comms Platforms

You
Benchmark
You
Benchmark

Strategy & Stakeholders

Employees

Communicators

Content

Processes

Org. Platforms

Comms Platforms

Don't do it

Developing

Good

Leading

You've got the results, now get our free recommendations and thought leadership to drive your success.

Our Recommendations

Stakeholders & Strategy

Employees

Communicators

Content

Processes

Organizational Platform

Communications Platforms

See how we can help you become more successful

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Further reading

Executive communications: Helping your executives provide strong, effective leadership in times of transition

Strategy & Stakeholders

Executive communications: Helping your executives provide strong, effective leadership in times of transition

Watch webinar →
Going beyond engagement: The business value of internal communications for the C-Suite

Strategy & Stakeholders

Going beyond engagement: The business value of internal communications for the C-Suite

Read more →
Increasing employee engagement through personalized and targeted internal emails

Engaging Employees

Increasing employee engagement through personalized and targeted internal emails

Read more →
How to Create Compelling Personas to Improve Your Communications

Engaging Employees

How to Create Compelling Personas to Improve Your Communications

Read more →
Poppulo enables strategic and tactical ROI for employee communications

Enabling communicators

Poppulo enables strategic and tactical ROI for employee communications

Watch webinar →
The ultimate guide to internal communications strategy

Content

The ultimate guide to internal communications strategy

Read more →
Retention: Retain your best people with better employee communications

Process

Retention: Retain your best people with better employee communications

Read more →
Multi-channel employee-centric communications: The ultimate key to workplace engagement

Organizational Platform

Multi-channel employee-centric communications: The ultimate key to workplace engagement

Read more →
Solving the digital communication puzzle: Exploring what tools are right for you

Communications Platforms

Solving the digital communication puzzle: Exploring what tools are right for you

Watch webinar →