Angela Parry-Jones, Corporate Marketing, Communications and Stakeholder at Brambles discussed how her organization formed a global network of internal communicators whilst introducing consistent tools and processes across their numerous brands and products.
- Word of mouth by employees can be very powerful for getting buy-in
- Getting global buy-in from IC teams and senior leaders was crucial in order to get their internal communications consistent across different regions
- Consistency allows them to monitor governance across all regions
- Their local newsletter is their most powerful communication, these newsletters are personalized to the receiver based on their preferences for example manager, locations, etc. People are more engaged with it as it is coming from their local boss via their local channel