Employee Comms

Case study: How Aon overcame information overload using smart email

By 

 — September 14th, 2017

Case study: How Aon overcame information overload using smart email

When the Director of Global Internal Communications, Margaret Barrett conducted an Internal Communication audit at Aon plc, she did so to baseline activities within the department to gain a 360 degree view of all information and interactions between the Internal Communication function and employees. Aon currently employs in excess of 69,000 employees in more than 500 offices across 120 countries. The audit included the use of surveying and focus groups involving a random sampling of employees from across the entire organization – by business units and regions.

The audit highlighted inconsistent messaging and internal branding, as well as disengagement issues stemming from information overload. These issues were negatively impacting the ability of the internal communicators to achieve their strategic goals and objectives.

Digging deeper into each channel, the audit brought to light problems relating to the company’s print magazine. Readership was low, employees deemed it of little value, its distribution was not perceived as timely and, readership and distribution gaps existed.

The audit also laid out issues concerning the large volume of emails sent by the firm. This included more than one hundred newsletters - in varied frequencies and formats - delivered across numerous business units and regions.

A personalized email newsletter containing targeted content is now sent to each employee.

Aon turned this knowledge and organization-wide view of their communications into a plan with one strategic goal - ‘Ensure employees have the information they need to carry out their work in a way that is consistent with the company’s strategic goals’.

To this end Margaret and her team worked to align their global internal communication plan. A detailed tactical plan was created and the internal communicators set about streamlining email and newsletter communications to reduce information overload and increasing the reach and engagement of company messages.

The function implemented a formal sign-off process to manage information flow. A responsive template was designed to increase personalization and targeted content based on business unit and region to make the content relevant to each employee.

Learn how you can overcome your internal email communications challenges - sign up for a demo of Poppulo Email.

The best on employee communications delivered weekly to your inbox.

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.