Smarter Signage Strategies for Higher Ed –
Join the Session!I’ve heard their exasperation as they sit at their desks longing for inclusion …but failing to do anything differently than they’ve always done. Waiting for someone else to lead. Complaining that people and leaders simply don’t understand.
I think it’s time to wake up. There’s never been a more critical time for internal communication professionals to step up or step out. Stop longing for the seat. Stop longing for the table. Have the courage to walk through the door and deliver differently than you have done to date.
Something has happened (like I knew it would one day) that has turned on the need for strategic internal communication done right.
We have a choice. Let bad, meaningless internal communication happen on our watch and keep whining and complaining about a lack of respect or make the courageous decision to deliver meaningful, strategic communication solutions that lead to sustainable business results.
A few things need to happen for us to succeed.
Implement
Implementation is the foundation of communication. Every communicator must be able to write, plan, and deliver on expectations. These are table stakes and should not define everything we do.
Interact
Interact is our important role in understanding our stakeholders and ensuring we proactively drive two-way conversations and feedback.
Integrate
Integration is where the magic happens. When communication can connect the dots between strategy, messaging and action. When communication can highlight opportunities for groups to work together or when initiatives are at odds, resulting in confusion, a lack of credibility and a loss of trust.
Influence
Communication professioinals must let go. I often say that our greatest opportunity is not to communicate on behalf of our organizations, but to influence how our organization, leaders, and individuals communicate. The reality is everyone does and should communicate for the organization in everyday interactions in and out of the workplace. What is our role in ensuring that what they are saying is consistent and correct?
Impact
Every communication briefing should start with one question: “What does success look like.” The answer cannot be “to get the memo out” or “deliver the email.” We need to start talking about what business impact we want to achieve through communication support. If we cannot articulate an impact, we need to be prepared to say no to requests.
A communication briefing template is now available on the resources page of my website www.innerstrengthcommunication.com . Always conduct a briefing, ask questions, bring back a plan, measure results and provide a debrief of what worked and what we can do better next time. This discipline is required to be invited to collaborate on the next project.
There has never been a greater time for Internal Communication Experts. Leaders are contacting me regularly expressing frustration and hiring externally to get the strategic support they are looking for, but I don’t believe we can elevate the discipline by working against each other. That was always my dream with Inner Strength Communication Inc. - to help organizations and leaders recognize the potential power of strategic internal communication as a key enabler of success. We need to do that by building Inner Strength.
Change will take time. You will experience some pushback.
If you don’t know how to start the conversation, bring us in and we can help train you to succeed and facilitate the strategic conversations with leaders.