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A content format that captures employee engagement

Denise CoxDenise Cox·

If you have complex issues within your organization that you need to ensure employees understand and engage with – here’s a content format idea you might want to try.

Make the complex simple with this employee engagement format

There are a wide range of content formats and types (written, audio and visual) that you can use to present information to employees… however if you find that content is not connecting with employees, or it is complex – or the material is raising more questions then it answers, you might want to try presenting it in a list format.

Whether it’s Top 10, Top 7 and Top 3, I have seen this presentation of content really capture attention – and win the clicks to ‘read more’ every single time.

Why do lists engage us so much? Here are five reasons:

  1. Because humans process information more easily when it’s in a list – or step-by-step – instead of clustered and undifferentiated.
  2. They’re easier to skim than long dense paragraphs.
  3. Complicated topics can be broken down into smaller parts to make the complex easier to understand.
  4. The format is extremely flexible: a top 10 (or 5, or 7 or 3) list can be long or short; you can use a combination of text, images, podcasts and/or videos – anything that will entertain, inform, or educate your audience.
  5. Lists promise a story that’s finite, whose length has been quantified upfront.

For all of these reasons, and more, businesses, marketers – and internal communicators – are taking notice and reformatting content to get attention and engagement. Here’s an example of a blog post I wrote which utilizes the list concept.

On-demand video: Employee Newsletters: Get opened, get results


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