bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
Employee Comms

How easyJet engages a mobile workforce with employee communications

By 

 — September 1st, 2014

How easyJet engages a mobile workforce with employee communications

So how is easyJet achieving successful employee engagement?

One of the best parts of my job is working with our customers. I got to chat to Den Carter, Internal Communications Channels Manager for easyJet at our recent customer day in London.

It's one thing for me to talk about how powerful good communications are – and how the email technology available today can help deliver internal communications that really do engage.

How to launch and drive adoption of your employee mobile app

It's quite another to get to talk to those on 'the inside' – and hear first hand how they are achieving engagement and measurable results with their employee communications.

Engaging a diverse workforce is easyJet's top challenge

easyJet has over 10,000 employees dispersed across Europe – 85% without access to a computer. Den says every employee must be aligned with their business strategy.

"By understanding the business strategy, our employees can go out and deliver that business strategy to our customers, which ultimately enhances customer service and therefore increases the amount of money the company makes. There’s a direct link between Internal Communication in our company, and the profitably and success of the airlines over all."

Here are a few examples of how easyJet use the Poppulo platform to communicate the same information to very different audiences:

  • Templates designed for any device: The email communications can always be consumed on any device - from desktop to smartphone.
  • A ‘print-friendly’ option: Employees can view the newsletter in a print-friendly format in order to be able to print off and read offline at their convenience. (The Poppulo platform automatically transforms newsletter into version formatted for printing.)
  • A weekly CEO podcast delivered to the inbox: This 'one version of the truth' podcast by easyJet's CEO is embedded into an email and pushed out to every single employees - and can be accessed any time of day or night.
  • Embedded videos: easyJet embed videos, which have proven to be eye-catching story telling tools - and extremely popular with employees.
  • Content tailored and targeted to each employee: The communications are crafted to cascade information from HQ, as well as regional and departmental news relevant to each employee.

Insight and measurement

With access to Poppulo's real-time metrics, easyJet is able to track opens, clicks, views and downloads, as well as metrics such as content popularity, destination traffic and device consumption.

They also can benchmark and trend across the organization to get a real understanding over time of their employee engagement with their communications.

It is clear that using a combination of a smart Internal Communication strategy, plus Poppulo's email technology, easyJet are able to tackle their communication challenges head on.

The best on employee communications delivered weekly to your inbox.

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.