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See the AgendaBy Tim Vaughan
— August 12th, 2021
There are a number of reasons why organizations should set goals for employees, chief among them is to evaluate an employee's performance and to establish a definite roadmap for their progression. But vague, generalized goals will not have the desired impact on an employee's performance, for that you're going to need SMART goals.
By their nature, SMART goals are: specific, measurable, attainable, realistic, and have a set time frame. Let's break down each element.
Goals are a vital part of assessing employees' performance, but SMART goals are also best aligned with the overall business objectives. When establishing goals, review your business objectives: are you expanding into a new market, do you need to satisfy increased demands for popular products, are you opening a new office, has a competitor edged ahead of you?
Understand the wider organizational goals so that you can set professional SMART goals that will have a significant impact on where the business is going.
Goals should also be reviewed at the end of each time period. Evaluate how employees performed within each objective, and refresh the goals for the next time period. Don't simply re-hash the same goals each quarter. Use the information you have to create new goals or even just slightly modified objectives.
If you notice that none of your sales team hit your target of hitting a sales increase of 5%, then perhaps this was an unattainable goal. Review each goal on an ongoing basis to get the most out of your employees.
Make sure you communicate with your employees on how they feel about their performance and the goals they've been set. Encourage them to be open about the targets you've set. Ask them for feedback; it might be worth sending regular Pulse surveys to get a sense of how they feel about the goals that have been set.
It's worth taking the time to finesse your employee objectives and to make sure they hit the mark. Ultimately, SMART goals will help boost employee performance and drive, while at the same time helping your department to have a tangible impact on the organization as a whole.
Statistics show that 29% of millennials, the largest generational cohort in the workforce, attribute their lack of engagement to a lack of career and professional development opportunities. In this way, it's easy to see why professional development opportunities benefit
both individual employees and the organization itself. It’s important to understand what employees need in order to feel their work is worthwhile and that they are increasing their skills level. Important questions to ask employees are the following:
Alignment between the goals of an organization, its teams, and individual employees is essential. According to Salesforce, 86% of employees and executives cite lack of teamwork or ineffective communication for workplace failures. Incorporating everyone’s individual goals into team goals means one person’s success is everyone’s success.
Team members are ultimately working towards the same outcome and should be encouraged to understand how their personal strengths and individual goals are contributing to a bigger picture. Employees will also know what the rest of the team is working on alongside them and will never feel unfairly burdened to take on too many tasks. Questions to ask include:
When it comes to an employee looking to reach a specific goal it’s important to ensure that a solid plan is in place that will make the process much more likely to succeed. Employees should be encouraged to consider what it is they wish to achieve, and then commit to it whole-heartedly.
Thankfully, there are some very well-defined steps that will allow employees to formulate goals that they can accomplish.
These steps can be as simple as writing out a to-do list of the actions needed and crossing them out as soon as they are completed.
When workers can understand what exactly the goal is and why it's important for them to reach it, their motivation and drive to get there will increase significantly. Ask questions such as:
Goals-based evaluation is used to determine the outcome of a project when compared to the goals of the original plan. To be successful in reaching targets, consistent evaluation is necessary to help decide if the goals are worthwhile and if there is, in fact, progress being made in the time and effort it takes to achieve them.
This evaluation also helps organizations to measure employees’ professional development and success. Apart from this it offers businesses the opportunity to further develop successful processes and either discard or reconfigure unsuccessful ones.
It’s important for every organization to understand the importance of goal setting when it comes not just to their employees' sense of engagement but ultimately to the success of the company itself. Implementing the SMART goal concept allows employees to develop clear and focused objectives that can be achieved within a given timeframe.
Goal setting is much more than a person simply saying that they want something to happen. They must clearly define exactly what they want and understand why they want it in the first place.
Goal setting at any organization can be viewed as a key ingredient in possessing a focused and driven workforce. The setting of these goals will have a host of benefits including performance motivation, thoughtful planning, clear direction, increased alignment, and effective evaluation, which are all key ingredients to the running of a successful organization.