Glen Turpin is the Vice President of Digital Communications at First Data
Using data to map out a transformation strategy for internal communications
The role of internal communication in large organizations is becoming more important, but IC professionals still struggle to move away from the cycle of reactive communications and take a proactive strategic role in developing communication programs that measurably improve employee engagement and also prove business value to stakeholders.
Often it’s because communicators don’t know where to begin to improve their internal communications, or where they want to end up.
In his presentation, Glen Turpin will share his story of First Data’s ongoing journey to transform internal communications. From mapping out the vision, to creating a strategy, to using data to measure the program, Glen will discuss First Data’s progress and challenges to date, and the next step on their path toward improving the employee experience.
- Why building out a communication strategy must start with clear goals
- How First Data used data to improve the employee experience in two of their most important channels, email and intranet
- Next steps in First Data’s ongoing journey, including reaching mobile and frontline workers.
About Glen Turpin:
Glen Turpin is Vice President of Digital Communications at First Data. He is a corporate marketing communications executive with 20 years experience leading initiatives that solve business problems at global high technology firms.
About First Data:
First Data is a global leader in commerce-enabling technology, serving six million business locations and 4,000 financial institutions in more than 100 countries around the world. The company’s 24,000 employees are dedicated to helping companies—from start-ups to the world’s largest corporations—conduct commerce every day by securing and processing more than 2,800 transactions per second and $2.2 trillion per year.