Events and Trade Shows

Change Management | IC Conference

Internal Communication plays a vital role in change management, and Andy Blacknell, of Blacknell Ventures, highlighted the why and how internal communications should view change programs within their organization.

Key takeaways included:

  • It is very difficult to measure change and the reaction to it if you don’t know where you started from. Always identify and baseline your starting point
  • Change doesn’t always have to be negative or based on taking things away. See if you can include elements that can be seen as additions, add-ons or positives to employees
  • Be aware of the atmosphere where you are introducing
  • You will always encounter resistance, your role as internal communicators is to understand what is underpinning that fear, and knowing how you will address it
  • Organizations that have superior approaches to linking internal communications and change management have superior results
  • Internal Communication plays a vital role in the following 7 change levers:
    • Leading
    • Involving
    • Communicating
    • Managing
    • Measuring
    • Learning
    • Supporting the system

View Andy’s slides here:

Andy also has an on demand webinar on this topic, if you are interested in watching it, click here.

You're different so why should internal comms blogs all feel the same?

There's brilliant thinking out there and we bring it here, for you.
Delivered to your inbox so you never miss out.

We use cookies to enhance your experience of this site, analyze site traffic, and serve tailored content and advertisements. Click “Accept all cookies” to agree to the use of cookies for these purposes, or "Cookies settings" to change your preference or to read more.