Events and Trade Shows

Change Management | IC Conference

Internal Communication plays a vital role in change management, and Andy Blacknell, of Blacknell Ventures, highlighted the why and how internal communications should view change programs within their organization.

Key takeaways included:

  • It is very difficult to measure change and the reaction to it if you don’t know where you started from. Always identify and baseline your starting point
  • Change doesn’t always have to be negative or based on taking things away. See if you can include elements that can be seen as additions, add-ons or positives to employees
  • Be aware of the atmosphere where you are introducing
  • You will always encounter resistance, your role as internal communicators is to understand what is underpinning that fear, and knowing how you will address it
  • Organizations that have superior approaches to linking internal communications and change management have superior results
  • Internal Communication plays a vital role in the following 7 change levers:
    • Leading
    • Involving
    • Communicating
    • Managing
    • Measuring
    • Learning
    • Supporting the system

View Andy’s slides here:

Andy also has an on demand webinar on this topic, if you are interested in watching it, click here.
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