bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
Employee Comms

Sky uses email employee newsletters to drive adoption of Chatter


 — May 12th, 2014

Sky uses email employee newsletters to drive adoption of Chatter

“Linking up channels of communication has helped to align and strengthen the messages. Including direct links to conversation and feedback through Chatter has been a great part of this. It’s simple to do, effective and easy to measure.” Emer Cullen, Internal Communications Manager, Sky Ireland at BSkyB

Sky is a satellite broadcasting, broadband and telephone services company headquartered in London, with operations in the United Kingdom (UK) and Ireland. They wanted to create an employee email newsletter to help awareness and inspire participation in their newly launched internal social network tool, Chatter.

Linking up channels of communication

Sky's email employee newsletter template (example below) facilitates inserting snippets of content to highlight stories, and embedding links directly to the pertinent Chatter conversation. One example of how this worked well for Sky was their ‘Bike to Work’ scheme had launched on Chatter, but wasn't gaining much traction or attention. Sky included an overview of the scheme in an article in their newsletter, inviting employees to participate in the conversation giving them a direct link to the conversation.

Access to real-time metrics

By including the initiative and link to Chatter in the newsletter, Sky is widening the awareness beyond the employees already using their social channel to the entire organization. With access to real-time metrics, Sky can measure the increase in engagement and clicks from the newsletter – and can gain real insight into levels of interest in the various initiatives they include in each campaign.

To find out how you can transform your email employee newsletter into a powerful tool that is pivotal to your internal communications strategies. View our free on-demand webinar: Get opened, Get results with your email employee newsletter.

The best on employee communications delivered weekly to your inbox.

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.