bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
Employee Comms

Internal Communication Videos; The emerging powerhouse of lnternal Communication.


 — July 4th, 2014

Internal Communication Videos; The emerging powerhouse of lnternal Communication.

I’ve been fortunate to have attended many Internal Communication Conferences in the last number of years hosted by the likes of Melcrum, Ragan Communications, CIPR and simply-communicate.com and in that time I’ve seen first hand how internal communication videos are being used as an effective channel for communicating across an organization.

Just a few years ago the message was that internal communicators should be taking advantage of internal video. Today it appears that the message has gotten through, as demonstrated in a recent Gartner Report that showed the use of video in the enterprise is increasing by up to 200% annually.

So what’s making internal communication videos more accessible? Well access to the tools and online editing facilities is helping communicators make video an everyday communications tool, breaking down the barriers for what was once considered a resource heavy, costly channel.

Creating internal video that employees will love has never been easier...

In April 2014 I attended the Ragan Communications Annual Social Media for PR and Corporate Communications Conference at Disney World, Florida, where I had the privilege of meeting and listening to Rocky Walls from 12 Stars Media who is one of the world’s leading consultants on how organizations can integrate internal video in their communication plans.

Rocky is a charismatic speaker and brings huge knowledge and insight into the effective use of video. We were delighted that Rocky joined Newsweaver’s Lead Consultant, denise cox, in our recent webinar; Creating and distributing videos within your organization.

Access the recording here.

What does a great internal video look like?

At the recent Newsweaver Global User Conference in London we were treated to lots of great internal videos. Hat-tip to Marc Wright from simply-communicate.com for incorporating this gem from Phillips International into his presentation.

This is their promotional video to encourage employees across the world to participate in their ‘all employee jam’ campaign. A truly inspiring example on how to use video to tell a story and testament to the creativity and resourcefulness that exists within the internal communication profession.

The best on employee communications delivered weekly to your inbox.

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.