Lesley Everett is the President & CEO of Walking Tall Training & Consulting Inc.
Creating trust, respect & authenticity in your corporate brand
This session will look at the alignment of people behaviours with the corporate brand messaging and the potential risk to your business by not managing it effectively and leaving it to chance. We will cover what creates authentic personality in the brand, and how you as an IC leader can develop your unique personal brand and profile that is the new wave of branding.
Key learning points will include:
Why and how personality of the corporate brand impacts the bottom line
Where some companies fall short and create unintentional risk
How to create a culture of authenticity, trust and respect from the Executive Team down
Gaining clarity of your own personal and leadership brand, and increasing your authentic visibility
Promoting yourself and becoming a trusted advisor
The brand of your team and positioning for greater strategic impact in the business
About the speaker:
Lesley is a corporate brand specialist, highly-regarded author, international speaker and executive brand coach. Lesley is a regular contributor to American and international media, appearing on CNBC, the BBC, Sky Business, CBS, and Fox Business News.
Lesley’s insights and practical advice have taken her to audiences around the world and into the confidence of Fortune 100 executives, politicians and celebrities, as a speaker and personal coach.