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See the AgendaGood communication is the key to business success. Without clear, concise, and appropriate communication businesses are ruined and wars are lost. Whether it be the fine print in a contract or the big team meeting to rally the troops, the principles, and practices of good communication will either make or break the deal – and the last thing you want is to strike out due to foggy verbiage and poor oration. Time to brush up on those communication skills and, while you're at it, you may want to consider the following points on the methods and practices of internal and external discourse.
In this day and age, we are blessed with a plethora of ways in which we can communicate with each other. From email to instant messaging, digital hangouts to good old face-to-face contact and that tried and true chestnut, the telephone, we are perhaps more in demand as communicators than ever.
Not forgetting, of course, the traditional letter, the digital form, the Word document, and the slide show. Remember, clarity is always your friend when considering which method of communication to use to get the job done. In fact, choosing the right method encourages clarity and eliminates the chances of an ambiguous, misunderstood message.
Having decided upon an appropriate method to impart your message, it's time to choose a suitably effective form of delivery. Be it conference call, email, face-to-face meeting or a speech in front of the team, vessels for delivering your message include, but are not limited to, app-based instant messaging, digital hangout platforms across multiple time zones, video conferencing applications, and a whole lot more. Email, memo, pen, and paper?
Remember, choosing a suitable delivery method can impact not only your performance but both the way in which your message is received and understood by your audience. So, choose wisely. Sacrificing a face-to-face for a phone call or an email may seem prudent for the sake of brevity, but can seem cold and off-putting on the receiving end, whereas informing someone that they 'haven't got the job' by taking the time to explain why in person, or via video conferencing, can still leave a positive impression in the mind of the potential employee or client.
Now that the basics are out of the way it's time to concentrate on you. Specifically, your style and tone, and the way in which you intend to impart your information. Being firm and decisive shows the strength of character, but it can also come across as stiff and cold, whereas a lighter approach can seem fine on the surface but make it too light and you run the risk of a meandering message that fails to land. The real trick is to find the balance between the two, which can often come down to one of several things.
A strong message is one that resonates. It's a set of values or ideas, aims or objectives that touch lives and inspire people. It's something that people feel like they can get behind. With the above methods in mind, we can look at the business as a whole and the core principles that guide it. The vision and the strategy. In today's world it is perhaps more important than ever to get this message across to not only top tier management, but the entire workforce, too.
Choosing the correct tone and delivery can make all the difference when attempting to impart these core values - your guiding mantra - to the world. Consider using language that reaches into realms of the emotional rather than simply transactional. Emotionally charged language can help forge lasting relationships with both internal and external clients alike, galvanizing your team by using communication to create followers instead of a workforce.