Newsweaver rebrands as Poppulo and creates world’s first dedicated internal comms platform
Internal communications software and services company reveals new name and ground-breaking IC platform.
The leading internal communications software specialists Newsweaver rebranded on Saturday May 6 to Poppulo and launched a revolutionary IC platform which it believes will transform employee communications.
It has created the world’s first all-in-one IC software and services platform, built specifically for internal communicators, to enable easy measurement of the impact of communications across multiple digital channels – email, intranet, video and social – to quantify value of IC campaigns.
Having worked with many of the world’s biggest and most successful corporations and brands – such as Experian, Novartis, Rolls-Royce and Nestlé – the company developed purpose-built technology for internal communicators to drive greater levels of employee engagement. It is being complemented by a range of customized client advisory services.
“We’ve changed our name to Poppulo – which comes from the Latin for people – because people are at the heart of everything we do. And we believe that an engaged workforce aligned behind a common purpose can transform the performance of an organization, “ said Newsweaver founder and Poppulo CEO, Andrew O’Shaughnessy.
That belief inspires Poppulo’s core mission, to create pioneering products and services that make companies great by releasing the power of their people and putting IC at the heart of organizations, where it belongs, said Mr O’Shaughnessy.
“The best and most successful companies understand and appreciate the value of investing in internal communications to foster employee engagement, and it’s been repeatedly proven that there is a direct correlation between highly effective employee communications and superior financial performance,” he said.
For more information, see www.poppulo.com