Poppulo CEO on why business success depends more than ever on employee communications

Marc Wright, founder of London-based simplycommunicate, has just published a very interesting interview with Andrew where he outlines why “internal communications has shifted from an afterthought to a key competitive differentiator” in business.

He also explains what Poppulo learned from landmark ethnographic research into the reality of internal communications in a range of industries across Europe and the US, and why a multi-channel approach to delivering personalized communications is a key driver of employee engagement and, consequently, business success.

Read the full interview here.