Poppulo CEO on why business success depends more than ever on employee communications
Poppulo’s success is being reflected in a lot of interest in where CEO Andrew O’Shaughnessy is taking the company and how he sees the employee communications sector developing over the next few years.
Marc Wright, founder of London-based simplycommunicate, has just published a very interesting interview with Andrew where he outlines why “internal communications has shifted from an afterthought to a key competitive differentiator” in business.
He also explains what Poppulo learned from landmark ethnographic research into the reality of internal communications in a range of industries across Europe and the US, and why a multi-channel approach to delivering personalized communications is a key driver of employee engagement and, consequently, business success.
Read the full interview here.