bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
Employee Comms

Corporate Communications | Success with a multichannel approach

By 

 — May 26th, 2013

Corporate Communications | Success with a multichannel approach

In his presentation to the European Technology Summit in 2013, Poppulo CEO Andrew O'Shaughnessy highlighted the importance of using social networks not only for external communications but within the organization for corporate communications as well.

Before laying out the value of folding social networks into an internal multi-channel corporate communications approach, Andrew took attendees through the main challenge facing organizations in trying to effectively engage with employees.

The growing proliferation of channels in which to contact them. It's essential that the organization doesn't drop existing technology, or favor one - and push everything through one channel. Instead, they need to first understand what they want to communicate before they decide the channel for the message.

"Corporate communications teams need to join the dots between strategy, behaviors and technology, to improve the flow and quality of communication and collaboration."

Andrew showed how integration looks (below) when the internal communications team puts themselves at the center and use technology to orchestrate an effective flow of information and collaboration.

These three essential channels are not in competition, in fact, they each work together. And all have a part to play in ensuring effective corporate communications.

The three: The intranet, the backbone for most organizations as a central repository for information used by employees and the organization. Social, which gives a voice to employees and is where collaboration and feedback happen. And email, the infrastructure such as Outlook and Lotus within the organization for pushing corporate communications messaging.

Here are a few scenario-based examples of how our customers use Newsweaver to direct, push and control the flow of corporate communication channels within their organization:

  1. "We have invested heavily in an intranet, and want to leverage its value to employees"- A communication can be pushed out to the employee's inbox, directing them to the intranet.
  2. "We need to ensure that every employee has received an important corporate communication" -Pushing out this communication to every employee's inbox, and using the metrics available to ensure the message has been received.
  3. "We want to start a conversation around a company objective" - Employees could see this conversation on social networks, but to really power it, email pushes notification of the conversation and pulls employees directly to the conversation to begin collaborating.

With this trinity of channels in place, communicators should be well positioned to create and deliver results and go a long way in fulfilling their corporate communications objectives.

The best on employee communications delivered weekly to your inbox.

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.