Best Practice

What does a successful leadership communication look like?

Expectations of our leaders – and their leadership communication skills – have changed over the last few decades. Leaders in the digital age must now be good communicators, offer transparency to employees and open up two-way dialogue to encourage feedback from employees.

Leadership communication in the 21st century

While things have changed over the last few decades, there are key elements of good communication that have not.  For example, in an organization it remains essential for employees to hear news from the top.

There are four hallmarks of leaders who communicate effectively:

  1. Clear – The language is jargon-free. Employees easily understand what action they need to take.
  2. Honest – The leader aspires to be a trustworthy source of information at the company, delivering
    news (good or bad) in an honest and personal manner.
  3. Accountable – The leader takes personal responsibility for the message.
  4. Two-way – Encourages employees to give feedback and start conversations.

How are leaders in your organization doing? If you are looking to Enhance your leadership communications within your organization, download our quick-read How to guide. It includes the five steps all communicators must take to enhance leadership communication, plus tips on how you can assist your senior leaders to become more effective and engaging in their communications with employees.


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