Best Practice

The Power of Thanks: Driving Culture and Communications with Social Recognition

We all have the Power of Thanks in us, if we are willing to share our thanks and appreciation with others. Are you?

We all know effective internal communications matter. But do we all take advantage of one of the most powerful, personal and meaningful way to communicate with employees? Or better yet, facilitating better communication between and among employees?

Social recognition, when done strategically, communicates what matters most to your organization’s success (your core values and strategic objectives) by praising and appreciating those who demonstrate those values and contribute to those objectives in their daily work.

If you want to create a culture of recognition in your organization, then you must engage, energize and excite all employees around the power of thanks. At its heart, social recognition requires the involvement of the broad community – both passively and actively.

Passive involvement means sharing recognition given and moments of goodwill so others can pile on with their own messages of congratulations (think newsfeed similar to Facebook but secure within your company and organized to show you the people you know best in addition to regular communications on goodwill given).

Active involvement means opening the opportunity to give personal, meaningful recognition to everyone. Peer-to-peer recognition is as important as manager-to-employee. Often the people we work with every day see and understand the value of our contributions better than those who may manage us from a distance. Frequent recognition is also an important component as anytime a person demonstrates a desired behavior, he or she should be recognized for doing so.

Recognition and appreciation quickly becomes a virtuous circle with those receiving praise reaching back out to those who recognized them to express gratitude for “having been noticed.” The power of thanks is palpable, especially when you know the boss sees and values you and your work. A well-structured social recognition program is a font of great news and stories to share beyond the system to continually communicate and reinforce desired behaviors and the importance of celebrating others. Establishing a strategic communications and change management plan then executing against it flawlessly ensures recognition becomes “just a way we do business around here.”

Learn more in our webinar: The Power of Thanks: Driving Culture and Communications with Social Recognition. REGISTER HERE

You’ll learn:

  • How recognition impacts internal communications, builds trust and engagement amongst employees
  • How to modernize recognition for today’s social, global, multi-generational workforce
  • What success looks like: proven recognition strategies and best practices to elevate employee engagement, increase retention, and improve bottom-line results
  • Examples of recognition programs from leading organizations, including The Hershey Company, Globoforce and more




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