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See the AgendaAndrew Blacknell, an internal change & communication consultant, recently conducted a 45-minute webinar: 'Drive Employee Engagement Through Communications'.
During the webinar, Andrew discussed the three factors that drive employee engagement. Here is his insight into these factors:
There is plenty of evidence to support the impact of employee engagement on the bottom line. Sears undertook a study in the early 1990s which showed that stores with more satisfied employees, had more satisfied customers and higher revenue. Towers Watson has replicated these findings regularly when mining its employee survey data and can prove that companies with more engaged employees have greater profitability.
So if engagement is the goal, how can Internal Communications most effectively increase employee engagement? Andrew Blacknell, a seasoned internal communications professional, looked at this topic in-depth in a recent Newsweaver webinar. He identified three factors that have consistently been shown to drive engagement.
Here's how Internal Communications can contribute to each of the three factors.
1. Make your leaders better communicators
2. Give employees line of sight from their job to the company’s mission
One of Gallup’s Q12 is “The mission or purpose of my company makes me feel my job is important.” Internal Communications must help employees connect their job to the company’s mission – or a “line of sight”.
Two actions communicators can take:
3. Create channels to involve employees and measure their use
Another Gallup’s Q12 is “At work do your opinions seem to count”. Patrick Lencioni, author of ‘The five dysfunctions of a team’ says that if people can ‘weigh in, they buy in’. All the research supports that and Internal Communications now has the channels and functional maturity to make this happen. Look at Avery Dennison’s ‘The Beat’, Lexis Nexus crowdsourcing their employee benefits policies and Newsweaver’s communication metrics and benchmarks.There has never been a better time to be in internal communications. 90% of the attendees on Newsweaver’s most recent webcast said Internal Communication was increasing in influence. Expectations of Internal Communication and your voice being heard have never been higher.