Content Marketing Manager, Poppulo

 Christine Kendall

The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.

This year’s State of the Sector report delivers again, highlighting what has changed in the Internal Communications world, what communicators are prioritizing today, and what needs to be recalibrated moving forward. The report highlights four primary areas that organizations should focus on in 2023:

This executive brief summarizes our webinar with Chris Lee, VP of Employee Experience and Communication at Gallagher, and Heather Bicknell, Poppulo’s Senior Director of Product Marketing, where they discussed the key findings from this year’s State of the Sector report, diving into the four themes mentioned above.

Executive Brief

The Future of Internal Comms: Implementing Insights from Gallagher’s State of the Sector 2023

Employee Comms

Measurement

CEO of Brilliant Ink

Ann Melinger

Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.

Even more critically, these hard-to-reach employees work in essential industries like healthcare and manufacturing, making it crucial to reach them with the information they need to know. Yet, most of these workers don’t have regular access to traditional methods of communication, making the job of reaching them more difficult.

It's time for organizations to level the playing field and connect with this disconnected audience.

Watch on-demand to hear from Ann Melinger, CEO at Brilliant Ink, about why it’s critical to connect with your hard-to-reach employees, plus gain insight into how to develop an effective comms strategy to engage and inform this audience.

Why it’s critical to reach disconnected workers

The consequences of not properly communicating with hard-to-reach employees

Strategies you can use to overcome this challenge


Webinar

Reaching the Unreachable: Why It’s Time to Connect With Your Hard-to-Reach Employees

Head of Internal Communications at Imperial College London

Elizabeth Nixon

System Design Specialist at Penn State University 

Curtis Thompson

Effectively reaching students, faculty, staff, and alumni is a challenge many educational institutions face. But it’s also a challenge over 100 campuses around the globe solve every day with Poppulo. 

Join us on Tuesday, April 18 at 11am EST / 4pm GMT to hear how two colleges leverage the Poppulo Harmony platform to reach and connect with their primary audiences.

Elizabeth Nixon from Imperial College London and Curtis Thompson from Penn State University will share their insights and experience, and provide a deep dive into the two primary channels for campus comms: email and digital signage. During the webinar, you’ll learn how to:

Create a university comms operating model that delivers differentiated comms experiences designed to engage and drive outcomes

Create content experiences that scale through smart governance, targeting, and insights

Use digital signage effectively to support students and staff across your campuses

Mastering Comms: Strategies and Best Practices For Universities 

Chief Encouragement Officer at Change Oasis

Joss Mathieson

President and founder 

Sharon McIntosh

Chief People Officer

Eoin Byrne

This time last year, we were talking about a possible return to “business as usual”. A year later, “unusual” has become the name of the game as the workplace continues to undergo unprecedented change. 

Hybrid working has become the norm, the priorities and preferences of employees are changing, the need for information is at an all-time high, global uncertainty and economic challenges are raging on—and it’s all happening so fast.

The role of communicators as facilitators of change was seen as mission-critical during the pandemic. But how do they fit into today’s radically transforming workplace?

In this Executive Brief, based on a webinar featuring Joss Mathieson, Chief Encouragement Officer at Change Oasis, Sharon McIntosh, Founder of And Then Communications, and Eoin Byrne, Chief People Officer at Poppulo, we explore how communications have changed in the last year, the top comms challenges in 2023, and how internal communicators can make the largest impact on the business. 

Maximizing Impact in 2023: Best Practices for Effective Internal Communication

Change

Global Head of Change & Organizational Development at Syngenta Group

Ricardo Troiano

Director of Internal Communications & Engagement at Poppulo

Andrew Hubbard

Human Resources Manager at International Feed Corporation

Rachel Brownlee

Today’s uncertain economic outlook and fast pace of change mean that businesses must continue transforming to keep up, and for most companies, HR and Transformation teams play a critical role in managing the necessary changes.

But the process of implementing change while continuing to drive business initiatives forward introduces several challenges for both HR and Transformation teams, adding to the hurdles they face as part of day-to-day operations.

The key to navigating these challenges is putting the most important part of the organization at the center of your strategy—the people. And putting your people first requires effective internal communication. Companies today must treat comms as the connector between all parts of the business to not only address the most common HR and change management challenges, but also drive key initiatives for the overall business.

Join us for a discussion with Ricardo Troiano, Global Head of Change & Organizational Development at Syngenta,  Andrew Hubbard, Director of Internal Communications & Engagement at Poppulo, and Rachel Brownlee, Human Resources Manager at International Feed Corporation. In this webinar, we’ll dive into the top challenges that HR and Transformation professionals face in 2023, and how an integrated communications strategy plays a key role in solving these challenges.

The top pain points for different business functions

The role that communication plays in solving these challenges

How IC can partner with HR and Transformation teams to drive business initiatives

Winning Formula: How Internal Comms Can Make or Break HR & Change Initiatives 

Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement. 

But what about when communication isn’t what it should be, when employees are either kept in the dark or not informed as they should be about company purpose, goals, and direction, their own roles, and what’s expected from them? 

The answer is straightforward and unambiguous— poor employee comms hurts employees, customers, and ultimately the financial bottom line. The question is, how much? 

At Poppulo, we work closely with the best companies in the world who take their employee communication very seriously indeed. But to truly understand the impact that good comms—and bad comms—can have on the business, we decided to embark on a research project to quantify that value. 

We commissioned an independent research company to survey 500 C-Suite and senior executives at companies with over 5,000 employees in the USA, EU, and UK—and we presented the findings at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc., and Rich Tobin, Director of US Sales at Poppulo. 

In this executive brief, we’ll dive into the key takeaways from the webinar, plus how internal comms can have a larger impact on the workplace and customer experience.

The Enormous Impact Employee Communication has on Business Today

VP of Employee Experience & Communication

Chris Lee

Product Marketing Director

Heather Bicknell

For 15 years, Gallagher’s State of the Sector report has provided valuable insight into the internal communication and employee engagement landscape. It has documented the evolution of the communications field and given organizations around the world a way to benchmark their comms strategies.

This year, the State of the Sector report delivers again, highlighting what has changed and what needs to be recalibrated moving forward.

Watch our latest webinar on-demand with Chris Lee, Gallagher’s VP of Employee Experience and Communication, and Heather Bicknell, Product Marketing Director at Poppulo, to learn about the current state—and probable trajectory—of the communications sector.

The rise of personalization and segmentation

How organizations are evolving their channel strategies

What measurement will look like in the future

Overall satisfaction with the investment in comms technology

Insights from Gallagher State of the Sector

Recalibrating Comms to Achieve More in 2023

The best companies in the world are changing their approach to work. They’re rethinking how they hire. How they develop leaders. And how they drive innovation.

Organizations no longer have the traditional mindset developed during the industrial age. We’re entering a new era of work, where companies need to be able to adapt quickly and pivot with the times. Companies are learning to be agile, innovative, and collaborative—and they’re getting better at it all the time.

They’re doing this because the way we work is changing. The pace of technological advancement has accelerated, and more companies than ever are competing for customers and talent. It’s no longer enough to be good at what you do; you need to improve and innovate constantly. Successful companies know how to transform themselves to stay ahead of the competition—and they’re doing it faster than ever.

These are the skills that successful companies need. And it’s not just tech companies. Any company that doesn’t adapt will be left behind by its competitors.

In this executive brief based on a webinar in partnership with Joss Mathieson, Chief Encouragement Officer at Change Oasis; and Ricardo Troiano, Group Head of Change and Organizational Development at Syngenta Group; we explore the key drivers of organizational change, the top challenges that companies face while adjusting to the new “never normal,” and the role that communications play in enacting organizational change.

How the Best in the World Are Getting Change Right

2023 will be the year for internal communication professionals to establish new norms for how they communicate to help shape the post-pandemic workplace culture. But what are the top trends that will guide internal comms strategy over the next year—and what can internal communicators do to better support employees in today’s changing workplace?

While the role of comms was made mission-critical during the pandemic, the reason for communicating, the impact of those comms, and the way businesses measure that impact are all evolving in a time of continuing global uncertainty and economic challenges.

Join our webinar to hear Joss Mathieson, Chief Encouragement Officer at Change Oasis, Sharon McIntosh, President and Founder of And Then Communications, and Eoin Byrne, Chief People Officer at Poppulo, discuss the key challenges, trends, and opportunities for internal communicators in 2023.

The top trends reshaping workplace communications today

Common challenges that internal communicators will face in 2023

How focusing on data and business outcomes can help you create a more effective internal comms strategy

How internal communications is being consumerized to meet the expectations of today’s workforce

HARMONY PLATFORM

HARMONY PLATFORM

PRODUCTS

HOW IT WORKS

SOLUTIONS

HARMONY PLATFORM

SOLUTIONS

USE CASES

FEATURED CASE STUDIES

Pax 8

Maximus

Valley Health

INDUSTRIES

INDUSTRY OVERVIEW

INDUSTRIES

FEATURED CASE STUDY

CDK Global

OUR COMPANY

OUR COMPANY OVERVIEW

OUR COMPANY

FEATURED CASE STUDY

CDK Global

RESOURCES

RESOURCES OVERVIEW

RESOURCES

FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

Resources

ON-DEMAND WEBINAR

Reaching the Unreachable: Why It’s Time to Connect With Your Hard-to-Reach Employees

All Resources

The best on communications delivered weekly to your inbox.