Smarter Signage Strategies for Higher Ed –
Join the Session!By Tim Vaughan
— March 27th, 2023
Fewer still come back being used more extensively, and more effectively, and for many more uses, than their first spin on the merry-go-round. That’s the remarkable story of QR codes.
While it’s hard to avoid them these days—restaurant menus, digital signs, magazines, feedback collection, contactless hotel check-in, etc.—back in 2011 you could read articles headlined 5 Reasons for the Death of QR Codes, and Business Insider’s report: Google Kills Off Those Little Square Codes You Scan with Your Phone.
But, of course, those squiggly little squares were far from dead and returned with a vengeance during the pandemic. Who would have thought that reluctance to touch public-facing objects, for fear of contracting COVID-19, would have sparked the renaissance of something many had consigned to the tech scrapheap?
While the desire for contactless information drove the resurgence—and is still an important factor—convenience, speed, and simplicity of use, combined with immense versatility, have supercharged QR code success.
Smart and progressive companies recognize the benefits and advantages of using QR codes for both their customer and employee communications, and workplace experience—making an integrated omnichannel platform like Poppulo Harmony perfect to deliver these benefits.
Internal Communication professionals love QR codes because they are:
In so many ways, QR codes created using a QR code maker are the easiest and fastest way to get the information you need, whether you are a customer or an employee. Point your smartphone, scan the code, and get your information.
No searching or scrolling, it takes the user directly where they want to go—exactly what people want in their busy lives.
While the advantages and multiple uses of QR codes by companies are most obvious in how they use them for customer interaction and engagement, many organizations—Poppulo included—are also reaping the benefits of using them for their workplace and employee communications.
It makes sense: employees are consumers and if their lives are made more convenient by QR codes outside work, whether it’s ordering a meal or instantly getting more information on a company or product, why shouldn’t the same apply at work?
Just as employees now demand consumer-grade internal communications technology to replicate what they enjoy in their personal lives, they want the convenience of QR codes at work to quickly get the information they need, or even contactless check-in to the office just as they would at a hotel.
Indeed, at Poppulo we use QR codes on our own Harmony employee comms and workplace experience platform to remotely book desks and meeting rooms, as well as intuitive wayfinding through digital signage when we’re working from any of our offices.
For Internal Communicators, QR codes are proving to be another highly useful tool in their omnichannel strategy to reach and engage all employees, whether they’re office-based, remote, working hybrid, or in hard-to-reach locations like warehouses or factory production floors.
In addition to using QR codes for desk and meeting room booking here at Poppulo, our internal comms team can also include them in our weekly newsletter to all employees, pop:NEWS.
The codes take the user straight to the information you want to give them, and they want to get, on something they almost always have on them—their phone.
It should be noted that not all QR codes have the same levels of flexibility and versatility. The basic variety that you see everywhere are known as Static QR codes and as the name suggests, the information they link out to is a static data set that cannot easily be changed.
With Dynamic QR codes, on the other hand, information can be changed quickly and they are better suited if the information being linked to needs frequent updating, whether that's a restaurant menu or a new company initiative.
In the workplace, the uses and benefits of QR codes are almost as limitless as they are for customer-facing connection and engagement, but here are some examples:
As mentioned above, these are just a few examples of how versatile and effective QR Codes can be in the workplace, and there’s every indication that they’re going to be used even more for employee comms, including creating QR Codes for various purposes like surveys and forms If you're interested in Google Forms, you can also explore how to make a QR Code for a Google Form.
COVID-19 might have lit the QR fuse for businesses—Bitly reported a 750% rise in usage 18 months into the pandemic—but the growth curve continues to point upwards. Research by Insider Intelligence predicts that, in the US alone, QR code scanning will increase to just under 100 million a year by 2025, up 19% from 2022.
While no similar data currently exists for employee comms and workplace usage, one thing is for sure: QR codes are not only back from the dead, they're back with a bang.