26 Tips to create the best company newsletters
— November 8th, 2017
To create the best company newsletter that your employees look forward to you need to come up with creative and engaging content.
Here are 26 useful and fun things to put in your company newsletter.
How to improve employee newsletter open rates and drive engagement
1. Housekeeping updates
Keep everyone up to date with the company basics such as parking info, how to reserve meeting rooms, any changes to the WiFi codes, etc.
2. Health column
Include details of any health initiatives you're running, including the annual flu jab. Also think about providing regular tips about posture and sitting properly at the desk, tips on how to reduce RSI, a list of exercises employees can do at their desks.
3. Did you know?
Get some of your product managers to explain your top-selling products or any unique or new product features and enhancements.
List the top 5 questions your sales team or customer service team get asked by customers, along with the best, or recommended, answers to these questions.
5. Industry content
Take time to curate interesting or insightful industry content from blog posts and articles to podcasts and videos.
6. Local news
Add in any local news that may affect your business such as upcoming road closures, weather warnings, public holidays or events.
7. CEO welcome
Make sure to include a note from your CEO in each issue of the newsletter. The note should be up to date, not a rehashed paragraph, and should highlight any notable events, launches, or achievements.
8. Executives in the spotlight
Develop a series of Q&As as a short video where management answer questions about their roles, their ideas, or plans for the business, and even a non-invasive personal question.
9. Customer success story
Include customer case studies so that employees get a glimpse of how your products or services are delivering benefits to your customers. Short videos are a great idea here.
10. In the news
Add a section that highlights how your company has made the news: customer or project wins, awards or accolades, successes during the quarter. Include links to press mentions.
11. CSR corner
Promote your CSR activities with event or campaign reviews, photos of sponsored events or team challenges undertaken by your employees.
12. Financial results
Consider displaying your financial results visually as a way to better inform employees about how the company is performing.
Think about illustrating your company history or milestones in an infographic, highlighting specific timelines and stand-out points.
14. Sneak peek
Give employees a sneak peek of upcoming products or company news such as mergers, acquisitions, entering new markets.
15. Industry presentations or speeches
Include any slideshows or speeches employees or management have given at any recent events.
16. A day in the life of an employee/team
Showcase various teams in your organization through interviews about their day to day activities. Make sure to include photos.
17. Photo diary
Include a photo section of employees out and about at industry or social events. Make the photos downloadable so people can share them or print them.
18. Employee milestone
Highlight important moments in your employees' lives: weddings, births, graduations, retirements, any special achievement such as finishing a marathon for example.
19. Employee articles
Get your employees involved in creating articles for your company newsletter. Allow them to submit content.
20. Behind the scenes photos
Get snapping and include a series of behind the scenes photos of employees, management, and even customers to give an exclusive look at different teams or events.
Fun and social
21. Newsletter name and design
Get your employees involved in coming up with newsletter design ideas, or ideas for your company newsletter name. Why not also get them brainstorming on content ideas or just thoughts on what to put in the company newsletter.
22. Take a break
Don't forget to put come up with some fun things to put in your company newsletter. Guess the movie photo quiz, Sudoku or word puzzles. Somewhere for employees to take a break for a short while.
23. Special offers for newsletter readers
Think about adding in special coupons for employees who read the company newsletter: coupons for your products or maybe pre-sales money-off coupons for new products.
Include a regular mini competition in your newsletter such as a quiz with small prizes like a meal for two at a local restaurant.
25. Promote themed days at the office
Give a shout out to upcoming themed events such as coffee mornings, dress-up days, or any other fun events happening in the office.
26. Social media spotlight
Highlight all your social media channels and encourage employees to follow and engage with your company online. Showcase popular social content.