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See the AgendaCompany values are the beliefs, philosophies, and principles that drive a business. These beliefs influence the way a company interacts with partners, clients, and shareholders. These values make a difference in a company's DNA and help separate them from other competitors in the market.
These values play a critical role in talent attraction. One survey shows that 46% of job seekers cite company culture as very important when choosing an organization they wish to work for. According to Forbes, this is particularly apparent among millennials who are currently the largest working generation.
Millennials are becoming increasingly particular not just about the businesses they work for but also the values of the companies they buy from.
Communicating the organization's core values and overall purpose is essential when it comes to ensuring that employees within the company, from top leadership to entry-level, are working towards the same common goal.
An organization’s mission statement describes clearly and concisely why the organization exists by answering three simple questions. Whom does the organization serve? What does the organization do? Why does the organization do it? Some useful steps in developing a mission statement include:
Once your company mission has been decided upon, you can go about turning it into individual values.
Your core values will not need to be put down in writing. When undertaking this step, simplicity is key. Use plain and easy-to-understand language that leaves no room for confusion.
The business’ core values must then be communicated to employees and your customers. Many employers post their core values on their website where they are easily available to everyone. Others may choose to implement a training series for new recruits, create a handbook for all employees, or put together a newsletter for customers.
When employers lead by example they guide others through their behaviors and inspire them to do the same as they do. For this reason, it’s vital that whatever your business has laid out as its core value, all members of the organization adhere to them, whether it be senior staff or a new employee. When you lead by example, you provide a path to direct others down so that everyone is working toward a common goal with the same purpose.
Core business values are a set of guiding beliefs upon which a company is based. They're the bedrock on which business decisions are made and successful relationships are formed. Having a clear set of values in place helps an organization's employees, customers and shareholders understand what the business stands for.
Core values help organizations separate themselves from the competition and play a critical role in attracting talented employees to the company. When integrated effectively, a business’ core values should be followed by every member of the company. If employers and senior staff do not follow the principles and philosophies that make up the organization's DNA, then they can’t expect their workers to.
Apart from talent acquisition and setting them apart from competitors, there are a number of advantages for companies with core values in place. These include improved communication both internally and externally, along with ensuring employees are all on the same page, ultimately leading to increased employee engagement, productivity, motivation, and efficiency.