Surveys increasingly show that employees lack a sense of shared goals and common direction. Engagement scores are down and confidence in leadership communication seems a central issue.
Purpose beyond making money leads to engagement. But companies with a sense of purpose are winning, they are showing the way and engaging their people. How do you persuade stakeholders that communicating direction is an ongoing leadership responsibility, and that people need a focus beyond money. Employees need a sense of purpose that leads to engagement.
Our guest Mike Pounsford talks about every aspect of purpose, including evidence to persuade sceptics in your organization, plus case studies and tactics to implement.
Attendees will learn:
Mike Pounsford
Founder & CEO
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
