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Surveys increasingly show that employees lack a sense of shared goals and common direction. Engagement scores are down and confidence in leadership communication seems a central issue.
Purpose beyond making money leads to engagement. But companies with a sense of purpose are winning, they are showing the way and engaging their people. How do you persuade stakeholders that communicating direction is an ongoing leadership responsibility, and that people need a focus beyond money. Employees need a sense of purpose that leads to engagement.
Our guest Mike Pounsford talks about every aspect of purpose, including evidence to persuade sceptics in your organization, plus case studies and tactics to implement.
Attendees will learn:
Mike Pounsford
Founder & CEO
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
