Customer Comms

Hitting The Jackpot: Digital Signage Puts Casinos on a Winning Streak


 — May 2nd, 2024

Hitting The Jackpot: Digital Signage Puts Casinos on a Winning Streak

The digital signage market is booming, and one sector that’s been reaping the benefits of this technology for years is the gaming industry. But those benefits are getting even better, positioning casinos to really hit the jackpot.

From a global market value of $19bn in 2018, Fortune Business Insights predict this will hit $36bn within the next two years—a timescale that coincides with ground-breaking developments in AI that have the potential to enable casinos to transform the customer experience and increase revenues. But more of that later.

Casinos epitomize sensory thrill and excitement, but the sector is also hugely competitive, which means delivering exceptional customer experience is paramount. It also means having to innovate to keep customers coming back for more constantly.

How to Create a Scalable Digital Solution That Drives ROI

And that’s where digital signage can play a critical role. With the right platform, it can be a game-changing technology that enables casinos to captivate audiences, enhance player engagement, and, crucially, drive revenue growth.

From dynamic displays showcasing promotions and events to interactive wayfinding kiosks and progressive slot celebrations coin-in, digital signage offers endless possibilities for creating immersive environments to delight customers and keep them coming back.

Take MGM Resorts International, for example, which is a strong partner of Poppulo and uses its digital signage software for thousands of screens in its hotels and casinos in the US.

The hospitality giant is a global leader in leveraging digital signage to enhance guest engagement across its properties.

At iconic destinations along the Las Vegas Strip, MGM Resorts utilizes digital displays to showcase vibrant animations, live entertainment schedules, and interactive promotions. These eye-catching displays not only attract attention but also create a dynamic and immersive environment that elevates the guest experience.

Flashy visuals might come to mind first for many people when they think of casinos and digital signage, but its role as a communications tool to enhance the customer experience is where it really comes into its own.

Delivering an experience that makes customers want to return is the easiest way to ensure revenue growth.

Digital signage enables casinos to do this by helping them to:

  • Create a Welcoming Atmosphere: Showcase captivating visuals, highlight upcoming events, and personalize greetings for a positive first impression.
  • Streamline Navigation: Interactive wayfinding displays allow guests to easily locate restaurants, restrooms, gaming areas, and other amenities, reducing frustration and maximizing their time on the casino floor.
  • Drive Coin-In: Promote new games, showcase popular choices, and display real-time jackpot celebrations to pique customer interest and encourage participation.
  • Deliver Real-Time Information: Display live sports scores, tournament updates, and entertainment schedules to keep guests informed and engaged.
  • Increase Engagement: Use video walls and interactive loyalty kiosks to increase guest engagement and drive repeat visits
  • Personalized Promotions: Utilize loyalty program data to deliver targeted promotions and offers, creating a more rewarding experience for each customer.

As we said, digital signage isn’t just about entertainment, it’s a powerful strategic tool for driving revenue. To do this, casinos can leverage digital signage to:

  • Promote High-Value Offerings: Showcase exclusive VIP events, high-roller tables, and special dining experiences to attract premium customers.
  • Upselling and Cross-Selling: Display targeted advertisements for restaurants, bars, and shows during lull periods, encouraging customers to explore other offerings within the casino.
  • Dynamic Jackpot Announcements: Eye-catching jackpot displays create a sense of excitement and urgency, potentially leading to increased game participation.
  • Data-Driven Decision Making: Digital signage analytics provide valuable insights into customer behavior, allowing casinos to tailor content and promotions for maximum impact.

On that last point, predictive analytics AI is poised to revolutionize how casinos use digital signage, allowing casinos to display highly relevant, targeted information and promotions. This is a route to maximizing customer engagement and increasing on-site spending.

So, in a nutshell, an extraordinarily effective guest communication tool will become even more critical for casinos going forward. Already an indispensable tool for casinos—enhancing customer experience, driving revenue, and shaping the future of the gaming industry—with continuous innovation and the integration of AI-powered digital signage, the gaming industry can look forward to what is shaping up to be a very exciting winning streak.

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