Jasmine Konkin Honored with a Poppulo Impact Award for Transforming HR Communications at CF Industries
By
— May 30th, 2025
Poppulo is delighted to announce that Jasmine Konkin, Global HR Communications Manager at CF Industries, a global leader in nitrogen-based fertilizer and chemical manufacturing, has been selected as the latest recipient of the Poppulo Impact Award.
This prestigious recognition celebrates Jasmine’s exceptional leadership in redefining internal HR communications as a strategic, data-driven engine for employee engagement, culture-building, and business alignment.
Over the past two years, Jasmine has led a complete transformation of HR communications at CF Industries, evolving from broad, standardized messaging to a highly targeted, analytics-backed approach that personalizes content across locations, roles, and employee needs.
At the heart of this transformation is the launch of HR News, a flagship internal channel built with Poppulo. Under Jasmine’s direction, the platform has evolved into a strategic vehicle for:
- Boosting awareness and engagement with the company’s Total Rewards program
- Bridging geographical divides to foster culture and community
- Elevating employee stories that build trust and inclusion
- Driving measurable outcomes— which included exceeding participation growth YoY in key well-being benefits.
Jasmine’s work stands out not just for the scale of change, but for the care and precision behind it,” said Ruth Fornell, CEO of Poppulo. “She’s turned communications into a strategic lever that supports employee experience and directly contributes to CF Industries’ business priorities. We’re honored to be her partner in that work.
Beyond the metrics, Jasmine has championed a more human-centered approach to internal comms—one that amplifies employee voices and helps people feel part of something bigger. Through quarterly stakeholder reporting, data-driven refinement, and consistent storytelling, she and her team have helped transform HR comms into a high-trust, high-impact function.
Accepting the award, Jasmine said: "I’m thrilled to receive the Poppulo Impact Award, which is really a wonderful recognition of our team and how far we’ve come. We’ve moved from sending information to building connection, and that’s what makes the work meaningful. With Poppulo, we’re able to meet employees where they are and make every message count."
The Poppulo Impact Awards celebrate individuals, teams, and organizations that demonstrate excellence in enhancing employee engagement, fostering a positive organizational culture, and achieving measurable communications success. Previous winners include Laura Lowe (Xylem), Sally Jackson (National Grid), and Lewis O’Neill (WPP).
To learn more about the Impact Awards and other success stories, visit:
