Mastering Playlists in Poppulo’s Digital Signage Cloud

Managing digital content efficiently is crucial for modern organizations, whether for communicating with customers, employees, or anyone on location.

Poppulo recently hosted an insightful webinar focused on utilizing Cloud playlists to better manage content, showcasing the flexibility and functionality of the platform while providing actionable advice for users. Keep reading for a breakdown of the key tips and takeaways shared during the webinar.

Crafting and Customizing Playlists for Effective Content Management

The speakers provided an in-depth look at how playlists can be customized to make content management smoother and more intuitive. Here’s how they broke it down:

• Adding and Rearranging Content: Karesa Yeager, Manager of the Customer Education team, demonstrated how users can select multiple items at once and rearrange their order within a playlist.

• Setting Durations and Overrides: Poppulo users have the ability to set custom durations for different types of content, such as images, videos, PowerPoint slides, and PDFs. A particularly innovative feature is the ability to override default durations and mute videos when necessary, allowing for greater control over playback.
• Efficient Bulk Actions: The webinar also highlighted multi-select capabilities that let users apply availability, durations, or labeling to several content items simultaneously. This feature is invaluable for maintaining consistency across lengthier playlists.

One of the webinar’s key insights was how avoiding auto-deletion of expired content could safeguard important work. Because deleting a content item from a playlist doesn’t remove it from the Cloud library, users retain access to all content, even expired items.

Advanced Availability Settings for Content Playback

Another standout feature discussed was the flexibility of availability settings, which allow content contributors to have even greater control over when and where their material plays. Here are some of the advanced settings for content playback:

• Scheduling Content Playback: Users can specify start and end dates and times, as well as create weekly schedules for recurring content. And by stacking availability options, users can enable customized timelines that accommodate complex scheduling needs.
• Bulk-Edits for Availability: Bulk actions can be applied to all availability settings within each playlist, streamlining the process for larger campaigns that span multiple devices or timelines.

This functionality is especially beneficial for ensuring content appears on the right screen and at the right time in high-demand environments such as retail or corporate communications.

Targeting Content Through Labels

Targeting content by labels is one of the most powerful features within Cloud playlists, enabling users to control where and when items are displayed.

• Label Functionality for Precision: Labels allow for granular targeting based on factors such as country, device orientation, and organizational needs.
• Managing Location-Based Content: Adding multiple labels can further narrow down the devices that display specific content items, providing flexibility for managing regional or global campaigns.
• Bulk Label Application: Similar to availability settings, labels can be applied to multiple items at once, saving time and ensuring accuracy across playlists.

These labeling options empower organizations to create highly customized experiences for their audiences, leveraging location or context-sensitive playback to drive greater engagement and content retention.

Poppulo’s Cloud playlists offer exceptional flexibility for organizations looking to optimize their content strategies across multiple devices, locations, and scenarios. Features like availability scheduling, labeling, bulk-edit capabilities, and customizable playback options pave the way for streamlined digital communications.

Whether you’re crafting intricate content schedules or targeting devices based on labels, Cloud playlists enable you to take control of your content like never before, ensuring it lands with your audience exactly where and when needed. You can watch the full webinar on-demand here, or reach out to Poppulo’s experts directly to learn more.