bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
bubble bg
Measurement

Poppulo Campaign Outcome Surveys… 3 things you need to know

By 

 — January 16th, 2021

Poppulo Campaign Outcome Surveys… 3 things you need to know

It’s been said before “Measure outcomes, not outputs”. Yeah, okay. But what does that actually mean?

The theory makes perfect sense. Let’s take a large enterprise communicating with their employee base with regards to an acquisition of a competitor. Sure, it’s interesting to see if employees open the email. However, what’s really interesting is whether the employee actually understands what that means for them and the company.

That, to me, is what outcomes mean… a change in understanding or behavior, something that extends beyond the realm of the IC function, and needs to be on the agenda of senior management.

Up until very recently, the art of measuring outcomes was beyond the bounds of what was possible for an Internal Communicator to achieve. Not anymore (cue wild cheers of celebration!).

Poppulo Campaign Outcome Survey; Noun; 1. The ability to quantify how your internal communications have delivered a change a behavior for your organization

Here’s the 3 things that you need to know about our Outcome Surveys:

1. An outcome survey is linked to a strategic campaign

  • An outcome survey is linked to an important campaign that you want to measure. So if you’re running a campaign or initiative around a merger, then you’d tie your survey around this piece of work
  • You can then see how employee sentiment varies from the start to the end of the campaign

2. An outcome survey is simple to design and easy to understand

  • The survey is generally run with less than 5 questions, using a Likert scale
  • The survey is delivered to a random employee sample before your IC campaign commences. It is then re-run after the campaign comms have been delivered across channels

3. Ready for senior leadership consumption

One of the best things about Outcome Surveys is that it produces a report that’s ready for presentation to senior leadership. You can easily see how the pre-campaign sentiment/ understanding compares to the post-campaign equivalent.

Here at Poppulo, we’re excited about what this means for Internal Communicators. In January, 2017, we ran a product showcase that had over 300 registrants, proving the initial interest in our new product feature. IF you’d like to see this capability in action then we would be delighted to organize a personalized demo for you. You can also find out more about outcome surveys here.

The best on employee communications delivered weekly to your inbox.

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.