Employee Comms

The Benefits of Adding Digital Signage to Your Internal Communications Plan


 — October 15th, 2020

The Benefits of Adding Digital Signage to Your Internal Communications Plan

Communicate Clearly in a Digital World

Take a second and imagine what the workplace of the future might look like. In all likelihood, what you will see is a wholly connected and visual environment. One filled with video walls and touchscreens. A place where employees interact and collaborate seamlessly. And where data and performance metrics are displayed in real-time throughout your office. All of these workplace innovations—enabled through the use of digital signage—will serve to empower your workforce and drive higher performance.

Every day, businesses around the world lose thousands of hours of productivity and, in turn, millions of dollars in profits due to disengaged and disconnected workforces. According to a recent study, 71% of employees say they are often disengaged yet companies with a highly engaged workforce regularly outperform their competitors by 202%. For this reason, organizations are searching far and wide for a solution. One such solution is digital signage.

The benefits of utilizing digital signage for internal communications are too numerous to count, but the three key areas where Visual Communications networks particularly stand out are employee collaboration, worker engagement, and performance management.

Employee Communication and Collaboration

Very few employees—especially Millennials—enjoy being bombarded with work-related emails. In fact, these emails often do more harm than good, creating a stressed-out workforce, which can lead to a lack of focus and productivity. Using digital signage instead of force-feeding an endless stream of emails to your employees helps alleviate this common challenge.

By publishing relevant, timely, and engaging content across your Visual Communications network, you can inform employees of vital information about upcoming events or industry news without needlessly overwhelming them. All they need to do is simply glance up at one of the screens.

Despite constant encouragement to communicate through dedicated company messaging systems, workers still strongly prefer to communicate over social media, opting for the familiarity of communication mediums used in their personal lives. Don’t waste your time fighting a losing battle. Instead, your company should embrace the fact that employees are choosing these platforms to communicate and use your screens to display your company's social media feeds.

Worker Engagement

As mentioned above, a disengaged workforce is an all too common problem facing businesses these days. As Millennials begin to dominate the workforce, they are increasingly demanding a stimulating, collaborative, comfortable, and stress-free company culture. Businesses would be wise to listen up. No longer can companies excel by doing the bare minimum when it comes to engaging employees. Based on estimates by Gallup, disengaged employees cost the US between $450 billion to $550 billion annually. One sure-fire way to overcome these productivity losses is by leveraging a digital signage network to improve internal communications and effectively engage your workforce.

Most successful organizations never have a shortage of activities, meetings, workshops, and other opportunities to promote. Ditch email announcements. Instead, boost attendance by showcasing the information across your network of screens. But don’t stop there. Post big events like promotions, retirements, birthdays, and anniversaries on your employee-facing digital display network.

There is no better way to build a sense of community in the workplace and, in turn, a culture of engagement than showing your workers how much you appreciate them, and making it easy for them to access the information they need. That's why we built Engage by Poppulo Harmony, a comprehensive employee communications solution with 13 applications designed to help drive workforce engagement.

Performance Management

Two things are certain when it comes to digital signage for performance management. First and most importantly is that leveraging data is without a doubt one of the best ways to drive performance. The second is that people are more engaged when shown pleasing visuals rather than mundane reports. So, the question must be asked: what better way is there to increase performance than by using the high-definition screens scattered throughout your office to highlight real-time metrics and Key Performance Indicators (KPIs)? You’ll be hard-pressed to find an answer other than digital signage.

Even more specifically, you can share real-time results with the entire workforce by using Poppulo’s Interactive Executive Dashboards. Using a simple touch interface, you can drill down to reveal valuable performance-based information, including employee performance rankings, quarterly sales targets, and other vital performance numbers. Our Integration Framework also allows you to display specific departmental performance indicators, and, in turn, align your whole workforce to achieve specific goals for their respective teams. Finally, Poppulo’s purpose-built manufacturing and call center dashboards ensure that every employee in your workforce knows what he or she needs to contribute on a daily basis, maintaining your company’s success.

By putting data and performance goals right in front of your employees, you can eliminate guesswork and have your company making the best data-driven decisions possible.

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